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I frequently advocate on this blog that we should practice what we preach.  Many trademark law firms don’t have good slogans or logos. Many trademark law firms have not registered their trademarks with the United States Patent and Trademark Office.

Not so here at Erik M. Pelton & Associates!  Just added to our roster of registered trademarks: THE NONTRADITIONAL TRADEMARK LAWYERS®.

Get it? It is a double entendre, which makes for a fun, memorable and good trademark.

  • Nontraditional trademarks are source indicating things that are not words or designs, such as sounds, colors, shapes, mascots, uniforms, packaging, and more.
  • Nontraditional lawyers are different from traditional law firms. They use technology to provide more efficient services – the internet for research, email for communication, networks for document storage, and online systems for filing. They charge flat fees. They are smaller and nimble. They publish blogs, create apps, and use social media. They build and use proprietary software for managing dockets and deadlines. Their attorneys answer the phones and return messages promptly.

At Erik M. Pelton & Associates, we are nontraditional. And we have a great deal of experience protecting ‘nontraditional’ trademarks!

86165322 reg cert_001

Just recently, the number of registrations with my name attached to them in the public records of the USPTO surpassed 2,000.  It is not possible (to my knowledge) to know precisely how many trademarks I have registered — the registrant could change USPTO records sometimes  after the registration issued in some circumstances, and I could become counsel of record at the USPTO on some files after the registration has been granted.

Regardless, this is the first time the USPTO records have reflected more than 2,000 registered records associated with the name Erik Pelton®.

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INTA14 Hong Kong in photos – Visiting Clients

Posted by ipelton on: May 26th, 2014

I was fortunate during my visit in Hong Kong to visit with several clients. Meeting with client’s in person around the world was wonderful. I was even treated to a real local lunch by Colin Wu of the HKIPX and US China Business Association. Kay’s Designs International showed me their operations. And I visited the Volcom store inside a vast mall.

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The 29th Annual Intellectual Property Law Conference of the ABA Section of Intellectual Property Law will be April 2-4, 2014, in Arlington, Virginia and will feature yours truly among the speakers.

Topics to be covered at the conference include:

  • Lions, Tigers, and Friends: Social Media Law Roundup
  • Best Practices in Brand Protection Strategy in the New gTLD Era
  • Anatomy of an International Trademark License Agreement
  • Hollow Remedies: Insufficient Relief Under the Lanham Act
  • Madrid Protocol or Not: Global Branding & Trademarks
  • Non-Traditional Trademarks & the Entertainment & Sports Industries
  • Best Practices in Filing & Managing Trademarks (featuring yours truly!)

For more details, see flyer below or http://www.americanbar.org/groups/intellectual_property_law/events_cle/aba_spring_ipl_2014.html. Note that the early registration discount is good through March 14th.

ABA-IPLSpring_PDF_001

A new slogan: THE NONTRADITIONAL TRADEMARK LAWYERS

Posted by ipelton on: February 21st, 2014

Nontraditional trademarks are source indicating things that are not words or designs, such as sounds, colors, shapes, mascots, uniforms, packaging, and more.

Nontraditional lawyers are different from traditional law firms. They use technology to provide more efficient services – the internet for research, email for communication, networks for document storage, and online systems for filing. They charge flat fees where possible. They are smaller and nimble. They publish blogs, create apps, and use social media. They understand apps and social media. They build proprietary software for managing dockets and deadlines.

EMP&A is the opposite of a big, dark-paneled, austere law firm. We believe in treating our clients the way they would like to be treated, with personal, efficient and flat fee services.  Our goal is make every step of the process easier and more effective for clients – no matter what the case entails. We are leaders in providing trademark legal services, because of our:

• Person-to-person service

• Flat fees

• Insider experience at USPTO

• Use of technology

• Easy access to the USPTO

• Involvement in industry associations keeping us abreast of current issues

And we have a great deal of experience protecting ‘nontraditional’ trademarks, like the following (click for USPTO records):

  • Trademark image
  •  Mark Image
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  • Trademark image
  • Trademark image(product label background)

Of course, I filed to register our new slogan, The nontraditional trademark lawyers, with the USPTO last month!

– Erik Pelton®

  Erik M. Pelton & Associates, PLLC®

  The nontraditional trademark lawyers.™