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Posts Tagged ‘love it’

Love it or leave it: airbnb’s new logo

Posted by ipelton on: August 1st, 2014

I must admit, at first glance I was not attracted to the new airbnb logo. But upon reflection, it is quite good.

Trademark image

Why? Because:

  • it is simple
  • it is unique
  • it has meaning (see below)
  • it works well online, which is airbnb’s primary media

[image from airbnb explaining the new logo]

Also, here are three more reasons to like the new logo:

Love it or leave it? NAKED PIZZA brand

Posted by ipelton on: July 7th, 2014

NAKED PIZZA has been expanding in my area. I don’t know how long the brand has been around, but I only became familiar with it in the last year or two.

 

I love the brand!

Why? The brand tells me that the place is bold, with attitude.

The name is suggestive of natural organic ingredients.

The logo is clean and simple and compliments the brand’s identity.

NAKEDPIZZA trademark registration No. 3861076

BRAZUCA World Cup soccer ball name – love it or leave it?

Posted by ipelton on: June 17th, 2014

The official ball of the FIFA World Cup 2014 is made by Adidas.  It is call the Brazuca®. It features a unique name and a unique design.

Here is why I love the name:

  • It is original
  • It is made up
  • It is unique
  • It is registered with the USPTO (Reg. No. 4289185)
  • It conjures up the word “Brazil” – site of the 2014  World Cup tournament
  • It sounds like a Spanish term

In addition, the design on the ball (pictured below) is also unique and is the subject of two trademark applications at the USPTO.

Application Serial No. 86134081

Application Serial No. 86134080

Note that in 2010, adidas’ World Cup ball was called the Jabulani and it was controversial.

Even buildings can have great names, logos and trademarks

Posted by ipelton on: April 11th, 2014

Any product or service can have a trademark. (See old post about manure trademarks!) Buildings can have trademarks, too. Stadiums have brand names, and many landmarks, shopping malls,  and skyscrapers do. Trump Towers, Chrysler Building, Empire State Building, Sears Tower,

Office buildings and residential buildings can have brand names too. Their services are generally related to rental, leasing and and shopping.

I recently walked past a new building in Washington, DC with a great logo:

city center 2

The logo is great because it shows a center an it it formed by D C, C and C. It is simple and unique. I give it an “A” grade!

And it is protected at the USPTO [click images for USPTO records]:

  • Trademark image
  • Trademark image

KISS: Best band trademark portfolio of all time

Posted by ipelton on: April 9th, 2014

The band KISS will be inducted into the Rock and Roll Hall of Fame this week. Is there any band with a more creative and more complete portfolio of trademarks? I don’t think so.

In my opinion, the Rolling Stones logo is the best rock band logo of all time. But as you will see below, KISS has much more than a great logo. It is great slogans. And makeup which is creatively registered (possibly they were the first makeup configuration registrations in the US) and protect not just live music but a variety of other goods and services that the band profits from. They even sponsor an Arena Football team, the LA KISS!

Here are some of the many KISS trademarks:

  • Trademark image
  • YOU WANTED THE BEST, YOU GOT THE BEST - Entertainment services, namely, live musical performances by a group
  •  Mark Image
  • KISSOLOGY
  • KISS ARMY
  •  - clothing namely, shirts, T-shirts, jackets and caps
  • - clothing namely, shirts, T-shirts, jackets and caps
  •  – clothing namely, shirts, T-shirts, jackets, and caps
  •  – toys, namely action figures, and dolls
  • - Toys, namely action figures, and dolls
  •  - sound recordings featuring music; sound and video recordings featuring music and musical performances

 

NOTE: Another interesting trademark is the unique shape of the building for the Rock and Roll Hall of Fame + Museum.

Mark Image