Posts Tagged ‘love it’

New World Trade Center logo: Love it or leave it?

Posted by ipelton on: September 9th, 2014

The World Trade Center complex in New York City recently unveiled a new logo. The complex is made up of the 9/11 Memorial and Museum, One WTC, and Four WTC.

The new logo is one of my favorites.  Here is why:

  • It is simple in appearance and design, but contains many layers of meaning
  • It uses “whitespace” as part of the mark
  • It is bold and unique

The many layers of meaning:

  • The twin towers
  • a pitchfork/trident
  • the white in the top half evokes the rays of light displayed on the site of the twin towers
  • the black in the lower half evokes the two reflecting pools at the National September 11th Memorial
  • the five towers of the new WTC complex
  • the letter “W”
  • the slope of the top three prongs is at a 17.76 degree angle; One WTC is 1,776 feet tall

A seemingly simple design is layered with amazing meaning. The logo is tremendous as it communicates something important about the brand to the user/public. And as any great logo should be, it has been filed with the USPTO for registration.

Foursquare’s new logo: Love it or leave it?

Posted by ipelton on: August 18th, 2014

The online social media site Foursquare updated its logo recently. To understand the new logo, it is helpful to know that Foursquare users “check in” at locations.

The new logo is great! Especially compared with the old logo. The old logo was stale and simple and probably similar to many other logos. It consisted of a check mark.

The new logo is a pointy “F.” It is simple and original and unique. The point is relevant because it can serve as a location indicator on a map — which is at the heart of Foursquare’s service.

The logo rollout was well done — accompanied by a blog post.  And a USPTO trademark application.

New logo:


Old logo:

Love it or leave it: airbnb’s new logo

Posted by ipelton on: August 1st, 2014

I must admit, at first glance I was not attracted to the new airbnb logo. But upon reflection, it is quite good.

Trademark image

Why? Because:

  • it is simple
  • it is unique
  • it has meaning (see below)
  • it works well online, which is airbnb’s primary media

[image from airbnb explaining the new logo]

Also, here are three more reasons to like the new logo:

Love it or leave it? NAKED PIZZA brand

Posted by ipelton on: July 7th, 2014

NAKED PIZZA has been expanding in my area. I don’t know how long the brand has been around, but I only became familiar with it in the last year or two.


I love the brand!

Why? The brand tells me that the place is bold, with attitude.

The name is suggestive of natural organic ingredients.

The logo is clean and simple and compliments the brand’s identity.

NAKEDPIZZA trademark registration No. 3861076

BRAZUCA World Cup soccer ball name – love it or leave it?

Posted by ipelton on: June 17th, 2014

The official ball of the FIFA World Cup 2014 is made by Adidas.  It is call the Brazuca®. It features a unique name and a unique design.

Here is why I love the name:

  • It is original
  • It is made up
  • It is unique
  • It is registered with the USPTO (Reg. No. 4289185)
  • It conjures up the word “Brazil” – site of the 2014  World Cup tournament
  • It sounds like a Spanish term

In addition, the design on the ball (pictured below) is also unique and is the subject of two trademark applications at the USPTO.

Application Serial No. 86134081

Application Serial No. 86134080

Note that in 2010, adidas’ World Cup ball was called the Jabulani and it was controversial.