Posts Tagged ‘love it’

Even buildings can have great names, logos and trademarks

Posted by ipelton on: April 11th, 2014

Any product or service can have a trademark. (See old post about manure trademarks!) Buildings can have trademarks, too. Stadiums have brand names, and many landmarks, shopping malls,  and skyscrapers do. Trump Towers, Chrysler Building, Empire State Building, Sears Tower,

Office buildings and residential buildings can have brand names too. Their services are generally related to rental, leasing and and shopping.

I recently walked past a new building in Washington, DC with a great logo:

city center 2

The logo is great because it shows a center an it it formed by D C, C and C. It is simple and unique. I give it an “A” grade!

And it is protected at the USPTO [click images for USPTO records]:

  • Trademark image
  • Trademark image

KISS: Best band trademark portfolio of all time

Posted by ipelton on: April 9th, 2014

The band KISS will be inducted into the Rock and Roll Hall of Fame this week. Is there any band with a more creative and more complete portfolio of trademarks? I don’t think so.

In my opinion, the Rolling Stones logo is the best rock band logo of all time. But as you will see below, KISS has much more than a great logo. It is great slogans. And makeup which is creatively registered (possibly they were the first makeup configuration registrations in the US) and protect not just live music but a variety of other goods and services that the band profits from. They even sponsor an Arena Football team, the LA KISS!

Here are some of the many KISS trademarks:

  • Trademark image
  • YOU WANTED THE BEST, YOU GOT THE BEST - Entertainment services, namely, live musical performances by a group
  •  Mark Image
  •  - clothing namely, shirts, T-shirts, jackets and caps
  • - clothing namely, shirts, T-shirts, jackets and caps
  •  – clothing namely, shirts, T-shirts, jackets, and caps
  •  – toys, namely action figures, and dolls
  • - Toys, namely action figures, and dolls
  •  - sound recordings featuring music; sound and video recordings featuring music and musical performances


NOTE: Another interesting trademark is the unique shape of the building for the Rock and Roll Hall of Fame + Museum.

Mark Image


Anatomy of a great brand: SQUARE

Posted by ipelton on: March 10th, 2014

“SQUARE” is a growing tool for accepting payment via mobile devices.  Many small business shops use it, via tablets or phones, even if they have a physical location.

For more about Square, see their website at

The brand name is terrific. It is simple and easy to remember. It is unique. And it is suggestive of two things:

- settling a transaction, as in, we are “all square” now, and

- the shape of the unit that plugs into the mobile device to process credit card swipes (see picture below)

The logo is a series of squares within a square. It is simple and pleasant. The logo is also the shape of the device — see below.

USPTO Records (click to open in new window):

  • SQUARE (registered)
  • Trademark image(pending application)

In short, the name and the brand are great!

Sochi Olympic logo – love it or leave it?

Posted by ipelton on: February 17th, 2014

The Olympics are in full swing. And while the main focus is on the athletes and competition, the brands involved and the marketing a huge element of the event.

The Sochi 2014 logo is quite nice. Is is clean and modern.  It features a web address, which is smart since so much happens online now. My only slight critique would be that it is a little boring.  Which is better than being too busy.  But in my opinion it could use a small flair of additional color or design to make it more interesting. Overall, however, I like. It does not get in the way – it difficult to imagine anyone finding it too loud or offensive (which is a contrast to the London 2012 logo).



Love it or leave it: new Charlotte Hornets logo

Posted by ipelton on: January 14th, 2014

The Charlotte Hornets basketball team recently unveiled a new logo design for next season. The team is currently the Bobcats. Next year they will revert to the Hornets name.  Its complicated: The original Charlotte Hornets moved to New Orleans. That team is now the New Orleans Pelicans as of this season. So the Bobcats, which were created as an expansion team after the original Hornets left town, are now going back to the Hornets name.

The new logo is great. It is clean and sharp. Is makes the “hornet” look tough and ferocious.

Charlotte Hornets logo

And the team also has filed to protect some cool slogans and two alternative logo designs that are even more aggressive looking or incorporate bee hive imagery:


The new brand package for the Hornets looks great!