Posts Tagged ‘non-traditional trademarks’

As long time readers know, I love non-traditional trademarks.  Goats on a roof, ducks marching, lighting, facial make-up configurations, sounds, shapes, and more. Add to the list of my favorite non-traditional trademarks:

a crowd cheering the following words “Woooooooo. Pig. Sooie! Woooooooo. Pig. Sooie! Woooooooo. Pig. Sooie! Razorbacks!”

The marks has been registered by the University of Arkansas. To my knowledge, it is the first “crowd cheer” registered. It does beg the question of how does the university assert ownership of the trademark? Does the University control use of the trademark? Do they enforce unauthorized users? And did the University originate the cheer, or did some fan?

USPTO record for Registration No. 4558864

The original evidence of use submitted by the university is a video of fans performing the cheer

Will other schools jump on the cheer trademark bandwagon?

Related post:Interesting college football trademarks: mascots, uniforms, end zones, turf color, and a cheer

Brilliant packaging for mini Nutella

Posted by ipelton on: June 9th, 2014

My kids love Nutella®, so I have become quite familiar with it!

I recently saw this brilliant packaging for a mini-Nutella pack.  The packs are each shaped like a half of a Nutella jar — and folded together two of them make up a jar.

Sure seems like it would make a great non-traditional trademark. And it demonstrates how successful brands are reaching out further and further with innovative ideas to create impressions and relationships with customers.





KISS: Best band trademark portfolio of all time

Posted by ipelton on: April 9th, 2014

The band KISS will be inducted into the Rock and Roll Hall of Fame this week. Is there any band with a more creative and more complete portfolio of trademarks? I don’t think so.

In my opinion, the Rolling Stones logo is the best rock band logo of all time. But as you will see below, KISS has much more than a great logo. It is great slogans. And makeup which is creatively registered (possibly they were the first makeup configuration registrations in the US) and protect not just live music but a variety of other goods and services that the band profits from. They even sponsor an Arena Football team, the LA KISS!

Here are some of the many KISS trademarks:

  • Trademark image
  • YOU WANTED THE BEST, YOU GOT THE BEST - Entertainment services, namely, live musical performances by a group
  •  Mark Image
  •  - clothing namely, shirts, T-shirts, jackets and caps
  • - clothing namely, shirts, T-shirts, jackets and caps
  •  – clothing namely, shirts, T-shirts, jackets, and caps
  •  – toys, namely action figures, and dolls
  • - Toys, namely action figures, and dolls
  •  - sound recordings featuring music; sound and video recordings featuring music and musical performances


NOTE: Another interesting trademark is the unique shape of the building for the Rock and Roll Hall of Fame + Museum.

Mark Image


Nontraditional trademarks: Hexagon shapes

Posted by ipelton on: March 14th, 2014

Trademarks come in a shapes and colors and designs. Increasingly, nontraditional trademarks do too.

The USPTO TESS database is a treasure trove of data, and you can find trademarks sharing any common element with proper searching. I decided to look up nontraditional marks with hexagon shapes in them. There are quite a few, some of which I have posted below. These are an excellent cross-section of the types of nontraditional marks that are increasingly popular today — product configurations, product patterns, packaging background designs, sign shapes, and more.

I stumbled upon the following nontraditional hexagon trademarks [click images for USPTO records]:

  • Trademark image - registered for ‘toy vehicles; collectible toy spaceships’ [Description: The mark consists of a three-dimensional configuration of a spaceship toy with two hexagon shaped wings emanating from the fuselage.]
  • Trademark image- pending application for Beverages, namely, carbonated soft drinks  [Description: The mark consists of two concentric hexagons separated by a space centered vertically between two half hexagons all on a background pattern of repeating hexagons.]
  • Trademark image- registered for hotel services [Description: The mark consists of a three-dimensional configuration of a hexagonal sign.]
  • Trademark image- registered for anti-viral pharmaceutical products [Description: The mark consists of a configuration of the goods in a hexagonal-shaped, three-dimensional tablet design consisting of two 'short' sides of approximately equal length, two 'medium' sides of approximately equal length, and two 'long' sides of approximately equal length, where the 'top' surface of the tablet is tapered around its circumference to the 'side' surfaces of the tablet, and the 'bottom' surface of the tablet and the 'side' surfaces of the tablet meet at approximately a 90 degree angle with only a slightly rounded edge]
  • Trademark image- registered for shoes [Description: The mark consists of a repeating pattern of hexagonal shapes printed or stitched on the inner lining of shoe uppers. The matter shown in broken or dotted lines is not part of the mark and serves only to show the position or placement of the mark on the goods.]
  • Trademark image- pending application for Audio speakers, audio amplifiers, and audio receivers for use with telephones, mobile phones, cellular phones, MP3 players, portable and handheld digital electronic devices, and computers [Description: The mark consists of a three-dimensional design of a speaker featuring a pattern of reoccurring hexagons across the speaker's surface.]
  • Trademark image - pending application for “Bags, namely, handbags, purses, cross body bags, clutches, all-purpose carrying bags, tote bags; footwear and shoes” [Description: The mark consists of a hexagonal pattern where the widest column of hexagons is in the center and the flanking columns of hexagons gradually get smaller. The smallest column of hexagons repeats, and does not continue to get smaller.]
  • Trademark image- pending application for Jewellery [Description: The mark consists of a three-dimensional configuration of the goods comprised of a hexagonal ring with rounded corners and MONTBLANC inscribed inside the ring.]
  • Trademark image- pending application for air hose [Description: The mark consists of ornamental hexagonal package design for air hose.]
  • Trademark image - pending application for “A bed for cats” [Description: The mark consists of a three-dimensional configuration of a hexagonal ball-shaped cat bed, with a large hole on one side and a small hole on the other side.]
  • Trademark image- pending application for “Physical conditioning training apparatus, namely, apparatus for exercising physical reaction and coordination; physical conditioning sports training apparatus, namely, non-spherical inflatable objects of unique geometric shapes for exercising physical reaction and coordination; exercise equipment, namely, inflatable balls; exercise balls” [Description: The mark consists of a three-dimensional configuration of a pyramid shaped ball-like structure that is dimensionally non-spherical. The structure is formed in a multiplicity of connected hexagonal and pentagonal patches.]

Nontraditional trademarks: Holograms

Posted by ipelton on: March 3rd, 2014

Did you know that holograms can function as trademarks?

Anything that indicates the source of goods or services is capable of being a trademark. Like the hologram at the bottom right corner of this hockey trading card from Upper Deck.

I found the following hologram marks among those registered with the USPTO [click images for USPTO records]:

  •  Mark Image - computer network services, namely, authentication services using holographic overlays, holograms and three dimensional (3-D) markings for electronic documents, e-mail, webpages and websites [Description: The mark consists of gray and silver numbers "0" and "1" to form a geometric rectangular shape with gray and silver letters "A U T H", the overall mark impression is a holographic hologram. The color white represents the background.]
  • Trademark image- Trading cards [Description: The mark consists of a hologram in a miscellaneous shape comprising the outline of a rectangle imposed on a diamond geometric shape, the design element in the party's Upper Deck logo. The content of the hologram is not claimed as a feature of the mark.]
  • Mark Image - Purses; Handbags; Backpacks; Rucksacks; School bags; Briefcases; Suitcases; Fur; Clothing for domestic pets; Umbrellas [Description: The mark consists of hexagonal or beehive main patterns with occasional six-pointed stars spread in an alternate mode. Other six-pointed small stars are placed within the occasional stars. Each nodal point of the patterns is thick-dotted. Another set of hexagonal or beehive shade patterns are spread in multi-lined hatching mode and overlapped in contract to the main patterns. The shade patterns are crossed over with the main patterns such that the main patterns also forms cubic hologram images]
  • Trademark image - Pharmaceutical prescription pads [Description: The mark consists of a shield in the form of a hologram, the wording/letters appear from left to right in green, purple, orange, yellow, blue and silver. The background of the shield is in silver.]
  • Trademark image - Charge card and credit card services [Description: The mark consists in part of a hologram image in the center of the mark.]