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What I learned at INTA 2016 (including photo journal)

Posted by ipelton on: June 6th, 2016

I have finally recovered from all the activity from the INTA® conference at the end of May in Orlando, Florida.  Here are a few things I learned this year:

  • Intellectual property is an international affair. Many (most?) of the attendees are not from the US. And relationship around the world can be key in helping clients.
  • There is increasing divisions and distinctions between three types of trademark service providers: large law firms, smaller boutique law firms, and online providers that offer little or no legal advice.
  • Trademark lawyers can get caught up in trademarks and businesses, but in the end it is a people business — working with other trademark lawyers, and helping business people grow and strengthen their companies.
  • The next 12 months will be a busy year for developments in the (U.S,) world of trademarks: new TTAB rules, new USPTO fees, potential new USPTO procedures for challenging non-uses, possible Supreme Court cases regarding disparagement and Section 2(a) of the Lanham Act, and potential legislation regarding the USPTO’s expenses and costs on appeals of Ex Parte TTAB decisions to District Courts (costs currently borne by the Applicant).
  • Orlando without children is a much different place.
  • The INTA general education sessions have become too unwieldy. By appealing to a mass international audience, the majority of topics are not covered in an advanced fashion.
  • Speaking with IP law professors is quite interesting, as they see the world of IP through a different lens and it is helpful to compare with my client practice.
  • The Orlando convention center is too big. You can be next to the center, and still be 3/4 of a mile from where you need to be in the convention.
  • I am quite thankful for uberx! (see prior bullet point)
  • Orlando’s slogan – “You don’t know the half of it®” – is bizarre and not a good one.
  • Meet the Bloggers event is still fun to host! See pictures below.

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New York City – another trademark photo journal

Posted by ipelton on: November 5th, 2015

New York is always fun for me to visit. It is not only full of energy, but full of trademarks! Create names are all over the sensory experience in NYC.

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Flying Puck – great hockey bar name near Madison Square Garden


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Great slogan: Hand-on Today / Eyes on Tomorrow (and nice logo)

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nice logo and slogan

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I never notice how the logo has two “S” and looks like a harp or instrument

And despite all the great names, there are some lame ones too. Like ‘Little Italy Pizza’ or ‘Coffee Distributing Corp.’ Good luck protecting that name or stopping anyone else from using the phrase.

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Related Posts:

 

 

New York City trademarks – another photo journal

Posted by ipelton on: May 16th, 2015

A few weeks ago I was in New York City for a day. Once again, I found trademarks everywhere. Creative names and logos abound, as do other great marketing ideas. For example, I have passed the Russian Tea Room many times, but never before noticed the very nice RTR logo.

Downtown San Diego hosted the annual meeting of the International Trademark Association last week with over 10,000 visitors from around the globe. The city was a great host for the conference. In addition, the area was full of vibrant small businesses, and great brand names and logos.  The convention center, and the San Diego department of tourism, both have great logos too, featuring suggestions of San Diego’s aquatic nature. But many of the small business’ trademarks are, unfortunately, not full protected because they are unregistered. See below for photos of many of the local trademarks.

My favorite trademarks found include:

  • Va-Va Varnish (nail services0
  • Debonair (barber shop)
  • the westbean (coffee shop)
  • Iron Monkey logo (beer)
  • The Blind Burro (restaurant and bar)
  • The Bike Revolution logo
  • Broken Yolk Cafe (diner) (Registered @USPTO!)
  • “Life is Too Short to Be Bitter!” slogan (coffee)
  • Zymology21 (restaurant and bar)

Related Posts:

Great trademarks in Orange County, CA – a photo journal

Posted by ipelton on: December 5th, 2014

On a recent business trip to Orange County, California, I was pleasantly surprised to find a plethora of creative brand names and logos!

Some favorites:

  • Makin’ Waves hair salon
  • BomBurger
  • Super Hero‘s sandwiches
  • nekter juice bar
  • the John Wayne Airport logo

And did you know that SURF CITY U.S.A. is a registered trademark of Huntington Beach?