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Posts Tagged ‘photo journal’

New Belgium brewery trademarks – a photo journal

Posted by ipelton on: August 7th, 2014

Earlier this summer, I traveled to Colorado. While their, I had the opportunity to tour the New Belgium brewery. The tour – and the beer – was terrific. And so many trademarks! Not just New Belgium beer names, but equipment models and ingredients too.

The New Belgium logo can be found all over town – especially on bicycle racks the brew pub has partnered with the city on – in Fort Collins.

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Here are some photos of the trademarks I found:

Note that New Belgium has NOT filed to protect the configuration and trade dress of its tap handles, which I believe are rather distinctive.

 

Fort Collins, Colorado trademarks – a photo journal

Posted by ipelton on: August 4th, 2014

Earlier this summer, I traveled to Fort Collins, Colorado. I found it to be a great town, full of wonderful trademarks from small local businesses.

Ten more terrific suggestive trademarks: a photo journal

Posted by ipelton on: November 26th, 2013

Yesterday I posted pictures of some great suggestive trademarks. Here are ten more suggestive names that I love:

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Ten terrific suggestive trademarks: a photo journal

Posted by ipelton on: November 25th, 2013

In my opinion, brand owners would be wise to almost always select suggestive brand names. Suggestive names tell the consumer – or hint to them – something about the goods and services. But they are not as direct as descriptive names, so they are more protectable, more likely to be unique, and easier to enforce against possible infringers. And suggestive names are more fun – and more memorable to customers. Which is really the main point of a trademark, anyways.

Here are some great suggestive trademarks I have come across recently:

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San Francisco trademarks – a photo journal III

Posted by ipelton on: September 6th, 2013

Last month, I was in San Francisco for the American Bar Association’s annual meeting. Once again, I found that San Francisco is full of creative trademarks. Below are pictures of  some of my favorite finds from the trip, which include:

AVANT-CARD

TACOLICIOUS

catnip+bones

giggle (baby store)

BROW BAR – raising eyebrows since 1976

Shorty Goldstein’s

T-WE TEA

DARN GOOD FOOD

FASHIONPHILE

ROUGE BLANC wine bar

Converse – language chool

TART TO TART

WHAT’S UP DOG!

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