A few weeks ago I was in New York City for a day. Once again, I found trademarks everywhere. Creative names and logos abound, as do other great marketing ideas. For example, I have passed the Russian Tea Room many times, but never before noticed the very nice RTR logo.
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Downtown San Diego hosted the annual meeting of the International Trademark Association last week with over 10,000 visitors from around the globe. The city was a great host for the conference. In addition, the area was full of vibrant small businesses, and great brand names and logos. The convention center, and the San Diego department of tourism, both have great logos too, featuring suggestions of San Diego’s aquatic nature. But many of the small business’ trademarks are, unfortunately, not full protected because they are unregistered. See below for photos of many of the local trademarks.
My favorite trademarks found include:
- Va-Va Varnish (nail services0
- Debonair (barber shop)
- the westbean (coffee shop)
- Iron Monkey logo (beer)
- The Blind Burro (restaurant and bar)
- The Bike Revolution logo
- Broken Yolk Cafe (diner) (Registered @USPTO!)
- “Life is Too Short to Be Bitter!” slogan (coffee)
- Zymology21 (restaurant and bar)
On a recent business trip to Orange County, California, I was pleasantly surprised to find a plethora of creative brand names and logos!
- Makin’ Waves hair salon
- Super Hero‘s sandwiches
- nekter juice bar
- the John Wayne Airport logo
And did you know that SURF CITY U.S.A. is a registered trademark of Huntington Beach?
Last week, I visited the USPTO’s National Trademark Expo. I had a great time visiting with exhibitors, USPTO staff, and friends. Full disclosure: I have represented three of the exhibitors in trademark matters before the USPTO: Volcom, The Little City, and 10,000 Cranes.
Here are some photos of the fun!
Last weekend, I had the privilege of attending the dedication in Washington, DC of the AMERICAN VETERAN’S DISABLED FOR LIFE MEMORIAL®. I was very special to see several trademarks that I helped to register on stage with the President of the United States! But of course the much more important part of the dedication and the memorial was the message it sends to our veterans and to our country as a whole.
An official White House photo (by Chuck Kennedy) of the President speaking at the dedication:
Here are some photos of the event, and the trademarks, that I took:
And here are the President’s full remarks: