Posts Tagged ‘presentations’

Trademark protection for food truck operators

Posted by ipelton on: March 22nd, 2016

Trademark protection is important and valuable for all brands, and for all small businesses. Yet. food trucks have a heightened need to proper trademark protection. Why is it so important?

– The industry and booming and growing rapidly with lots of new brand names being developed every month.

– There have been many instances where food truck operators have used names too similar to those of existing restaurant or other food trucks/carts. See several examples in my slides below.

– Food trucks are generally very local businesses. Therefore, without USPTO registration the food truck brand is only protected in the local geographic area where it operates and not anywhere else in the US. Federal registration provides protection in all 50 states, which is important not only to avoid confusion online and on social media, but for potential expansion, licensing, and/or franchising.

– Social media user names and domain names are particularly valuable in the food truck business since a great deal of customers track the locations online. Trademark protection can help avoid and/or solve domain name trademark issues.

– The cost of rebranding a food truck can be enough to crush a business. Repainting or re-wrapping a truck is not cheap. And the loss of customer loyalty due to a re-branding is a real possibility.

Trademark protection for food trucks by Erik Pelton

Many readers of this blog may be interested in an upcoming event: the second annual USPTO Trademark Day from the ABA Section of Intellectual Property Law to be held September 18th,at the USPTO’s headquarters in Alexandria, VA.

The day will  feature a rare chance to hear directly from USPTO officials and examiners, as well as a live TTAB hearing. And several hours of CLE available. See below for details. Register here.

ABA DAY 2014_001

The Association of Intellectual Property Firms’ 2014 Annual Meeting will take place on September 28th – 30th at the Washington Plaza Hotel in Washington, D.C.

IP Boutiques at the Crossroads of Legal Expertise and Client Value  will provide attendees with a well-rounded conference focused on the latest legal and business management topics.  To view the program schedule, click here.

Note that I am on the Board of Directors of the AIPF® and I will be speaking on ‘Brand Your IP Firm.’

AIPF 2014 meeting info

On behalf of the American Bar Association’s Section of Intellectual property law, I have been involved in helping to organize this webinar on February 13th at 1pm EST.

Trademark Trial and Appeal Board Tips: Motions for Summary Judgment webinar to feature TTAB Judge.

On Thursday, February 13, 2014, the ABA-IPL will present this webinar featuring an in depth discussion of summary judgment and related issues in disputes before the USPTO’s trademark appeal board. Featuring TTAB Judge Michael Adlin and Interlocutory Attorneys Cheryl Goodman and Cheryl Butler, the panel will cover a variety of topics related to Summary Judgment Motions, including procedures, discovery, and accelerated case resolution (ACR). The webinar will run from 1:00 -2:30 PM EST and qualifies for 1.5 CLE hours in 60-minute-hour states and 1.8 CLE hours in 50-minute-hour states.

Register Now at: : Event Code: CET4MSJ.

American Bar Association

Erik Pelton to present webinar: Market Your Firm Like a Pro

Posted by ipelton on: December 4th, 2013

Market Your Firm Like a Pro

AIPF Brand of Excellence Presentation

Wednesday, December 11, 2013 at 12:30PM EST

As the marketplace for intellectual property services grows, is your boutique IP firm taking advantage of today’s marketing tools, and consistently connecting with a pipeline of potential clients? Erik Pelton grew his trademark practice from humble beginnings to a position of thought leadership representing hundreds of trademark applicants each year. This WebIPHour will discuss how to make time for marketing, and where to focus on your practice’s marketing efforts. Topics will include:

  • Websites
  • Social Media
  • Newsletters
  • Blogs

Erik Pelton is the founder of Erik M. Pelton & Associates, PLLC, a boutique trademark firm in Falls Church, Virginia. Prior to starting the firm, Erik worked for two years as an examiner at the USPTO. In more than 10 years of private practice, he has registered nearly 2,000 1,00 U.S. trademarks for clients, represented dozens of parties in Trademark Trial and Appeal Board disputes, and practiced before the U.S. Court of Appeals for the Federal Circuit. He is also the creator of the Apptorney iPhone® application for intellectual prop erty attorneys.


Fee Waived for AIPF Member Attorneys
Fee Waived for In House Counsel/Corporate Managers
$100 per Telephone Line for Non AIPF Member Practicing Attorneys PAY BY CREDIT CARD

*For membership information, please contact AIPF Executive Office at or 1.201.403.0927.