Many trademark firms have not even registered their logos or their brand names. Many do not have slogans, or have not registered them. But I like to practice what I preach.
How many trademark attorneys can say they own 10 US trademark registrations? At least one! SOFTMWARE® is now registered along with my slogans, brand names (newsletter, website, blog titles, logo, slogan, app name, and more). Of course, quantity is different from quality. More is not necessarily better. But as a trademark attorney advising brand owners to protect their names, logos, slogans and more, I believe it is extremely important that I heed my own advice, and register the brands I create and use.
PS – to learn more about SOFTMWARE, which lets anyone create an account to monitor the status of their trademark application and others at the USPTO, see here.