Posts Tagged ‘sports’

Sochi Olympic logo – love it or leave it?

Posted by ipelton on: February 17th, 2014

The Olympics are in full swing. And while the main focus is on the athletes and competition, the brands involved and the marketing a huge element of the event.

The Sochi 2014 logo is quite nice. Is is clean and modern.  It features a web address, which is smart since so much happens online now. My only slight critique would be that it is a little boring.  Which is better than being too busy.  But in my opinion it could use a small flair of additional color or design to make it more interesting. Overall, however, I like. It does not get in the way – it difficult to imagine anyone finding it too loud or offensive (which is a contrast to the London 2012 logo).



Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all about brands – teams, television networks, advertisers, celebrities, and more.

For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display Sunday (click trademarks or images for U.S. Patent and Trademark Office records):

  • METLIFE STADIUM – registered for many things, including “Arena services, namely, providing facilities for sports, concerts, conventions and exhibitions; Providing of food and drink”
  • Trademark image- registered for many things, including “Arena services, namely, providing facilities for sports, concerts, conventions and exhibitions; Providing of food and drink”
  • Trademark image - The “swoosh” from Nike, registered for uniforms, on both team’s uniforms will be on display (see excellent NY Times article)
  • 420Bowl – application filed on January 20, 2014
  • BRUNO MARS – several registrations including this one for music
  • Trademark image- registered for “entertainment services in the nature of live performances by a musical group”


  • Trademark image- several registrations
  • WE ARE 12
  • Trademark image- registered for ‘Accepting and administering monetary charitable contributions; Charitable fund raising; Philanthropic services concerning monetary donations; Political fund-raising services; Providing college scholarships; Providing educational scholarships; Providing grants to charitable organizations’
  • BEAST MODE: Registered by Marshawn Lynch for t-shirts
  • RUSSELL WILSON owns several pending applications, including:
  • DANGERUSS WILSON – clothing
  • NO TIME 2 SLEEP – clothing


  • Mark Image- several registrations for a variety of goods and services
  • Trademark image- registered for ‘professional football games and exhibitions’
  • Trademark image- registered for charitable fund raising services
  • Mark Image (Knowshon Moreno logo) – registered for shirts


Forbes recently released its list of the top earning athletes of 2013. They are spread across a wide range of sports, some individual sports like tennis and golf, and others from team sports like football and basketball. See Forbes: The World’s Highest Paid Athletes.

The group as a whole makes a lot of money from promotions, advertising and endorsements. The athletes are very well known – and profitable – brands. And the brands are generally protected by trademark filings. In fact, every single one of the top eight earners (note that numbers 9 and 10 do not play in the United States) has – or has had – at least one US trademark registration. The top 8 and some of their trademarks:

    • has in the past owned several old registrations and applications, but none currently
    • Reg. No. 3391035 – DREW DAT
    • Application  No. 86023280 – DB9
    • Beckham owns several registrations and applications.
    • Reg. No. 3342223 – BECKHAM

 These athletes understand the value of branding – and the role trademark registration plays in protecting and enhancing the value of their brand.

Related post:

Celebrities are trademarks too: Nine of the Top 10 in Forbes Celebrity 100 List have registered trademarks

Quarterback trademarks: Brady, Romo, RGIII, and more

Posted by ipelton on: December 30th, 2013

Professional quarterbacks in the NFL are often the face of their franchise – the highest paid and featured in the most commercials. Many successful quarterbacks are therefore “brands” for endorsements and more. Which NFL quarterbacks recognize their branding power and have sought registration of trademarks?

Here are the ones I could find (click marks for USPTO record). If I have missed any, let me know. Other than, Tebow, of course – he is not on a current roster.

  • Mark Image(Tom Brady) – registered for Clothing, namely, hats and shirts
  • KAEPERNICKING (Colin Kapernick) – registered for shirts [Note: Kaepernick also owns several other pending applications]
  • Mark Image(Aaron Rodgers) – registered for  Endorsement services, namely, promoting the goods and services of others [Rodgers also owns a standard character registration for AARON RODGERS.]
  • JOE FLACCO - registered for apparel and variety of services including ‘Entertainment in the nature of competitions in the field of athletics; Entertainment in the nature of football games; Entertainment in the nature of football games; Entertainment services, namely, participation in promoting charities; Entertainment services, namely, personal appearances by a football player’
  • CAM NEWTON – Newton owns several pending applications, including this one for variety of goods and ‘Entertainment services, namely, organization of exhibitions for cultural purposes; training services in the field of football, athletic conditioning and fitness; entertainment services, namely, organizing of sports competitions; entertainment services, namely, personal appearances by a sports celebrity; operation of sports camps’
  • Mark Image(Tony Romo) – Registered by Rawlings for footballs
  • ROBERT GRIFFIN III and RG3 and RGIII – (Robert Griffin III) pending applications for apparel. The quarterback also as pending applications for several of his catchphrases.

Which quarterback has the best brand?  Which quarterbacks should protect their name, but have not?

Related posts:



I have a solution for the Washington Redskins and their naming challenges. While the team doesn’t admit that it has a problem, it is clear that pressure to change the “Redskins” name is growing both in the DC area and nationally.

The team could change to the name “Burgundy and Gold” which describe its colors. The phrase is already a common nickname for the team. By changing to the “Burgundy and Gold,” the change would not be terribly disruptive… it would be consistent with its history and just require removing the “Redskins” name. Their uniforms could say “Washington”  - or say nothing and just feature the burgundy and gold colors. I presume they would also drop or change the logo at the same time.

Redskins uniforms (via the great SPORTSLOGOS.NET)

Related Post: Could the Washington Redskins become the Washington Warriors?

PS – if they take this advice – and you read it here first – I would be glad to represent the team in the new trademark filings!