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Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all really about brands – teams, television networks, advertisers, celebrities, and more.

For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display Sunday (click trademarks or images for U.S. Patent and Trademark Office records):

  • UNIVERSITY OF PHOENIX STADIUM – registered for Entertainment services, namely providing multi-purpose stadium and athletic field facilities for sporting events, concerts, corporate events, social functions, conventions and trade and consumer shows; information services, namely, providing information relating to sporting and entertainment events and activities by means of the internet
  • Halftime performer KATY PERRY – Entertainment services in the nature of live musical performances…
    • LET LOVE RULE (t-shirts) from Perry’s special guest Lenny Kravitz

NEW ENGLAND TRADEMARKS

  • DO YOUR JOB – registered in 2014 for entertainment services, namely, providing expert commentary on sports events via the Internet
  • NEXT GAME UP – registered in 2014 for entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions.
  • THE BELESTRATOR – Entertainment services, namely, providing expert commentary on sports events via television or the Internet
  • WE ARE ALL PATRIOTS – Fan clubs; online fan clubs; entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions; providing online newsletters and alerts in the field of sports and sporting events related to football games, competitions and exhibitions
  • Trademark image – variety of goods and services
  • PATS – T-shirts, sweatshirts sold to promote an affiliation or association with a professional football team
  • REVIS ISLAND [Darrelle Revis] – t-shirts, sweatshirts, sweatpants, hats, footwear, sleepwear, swimwear
  • Trademark image[Tom Brady] – entertainment and education in the nature of on-going audio visual and multimedia interactive programming providing information on celebrities distributed over a global computer network; Clothing, namely, hats and shirts
  • WILFORK YOU UP [Vince Wilfork] – T-shirts
  • GET GRONK’D and GRONK NATION – owned by Gronk Nation, with statement “The name(s), portrait(s), and/or signature(s) shown in the mark identifies Robert Gronkowski, Christopher Gronkowski, Daniel Gronkowski, whose consent(s) to register is made of record.”
  • BLOUNT FORCE TRAUMA [LaGarette Blount] – t-shirts
  • TROPHY TOWN [owned by Kraft Group LLC] – T-shirts, sweatshirts, baseball caps, knit hats

SEATTLE TRADEMARKS

  • Trademark image- several registrations
  • SEATTLE SEAHAWKS – ENTERTAINMENT SERVICES IN THE FORM OF PROFESSIONAL FOOTBALL GAMES AND EXHIBITIONS
  • WE ARE 12
  • THE 12’s – pending application for Arranging for ticket reservations for professional football games and other football entertainment events connected with professional football; Arranging of contests for fans in connection with professional football games; Entertainment in the nature of professional football games; Entertainment services, namely, arranging and conducting of competitions for games of skill and chance and spirit competitions for professional football sports fans; Entertainment services, namely, conducting contests for fans in connection with professional football games; Fan clubs for professional football fans; organization of professional football games and games for professional football fans; organization of sports events in the field of professional football; Organizing community sporting and cultural events; Organizing exhibitions for the entertainment of professional football fans; Organizing sporting events, namely, professional football and sporting events for professional football fans; Providing information relating to professional sports and professional sporting events; Providing on-line newsletters in the field of professional football; Providing online newsletters in the field of professional football via e-mail
  • Trademark image- registered for ‘Accepting and administering monetary charitable contributions; Charitable fund raising; Philanthropic services concerning monetary donations; Political fund-raising services; Providing college scholarships; Providing educational scholarships; Providing grants to charitable organizations’
  • LEGION OF BOOM – towels
  • BLITZ – registered by Seahawks for “Entertainment services in the nature of a team mascot for a professional football team; public appearances by a mascot, both live and via broadcast over television, cable, satellite and/or worldwide web”
  • BEAST MODE: Registered by Marshawn Lynch for t-shirts
  • RUSSELL WILSON owns several pending applications, including:
    • DANGERUSS WILSON – Entertainment services, namely, live, televised and movie appearances by a professional entertainer; Entertainment services, namely, participation in professional football; Entertainment services, namely, personal appearances by a professional athlete
    • WHY NOT YOU –  charitable fundraising

SOME OTHER GENERAL BIG GAME TRADEMARK REGISTRATIONS

 Related Posts:

Trademark Guide to the NFL Playoffs

Posted by ipelton on: January 9th, 2015

Eight teams remain in the NFL playoffs, with the conference semi-final games this weekend. More and more athletes have realized the value of their brands off the field, and I believe that a  record number of them own trademark registrations or applications today. Many players on the eight remaining team – and even coaches – have USPTO trademark applications or registrations.

Here are some of the highlights [click names/logo for USPTO records]:

 

Packers:

  • Aaron Rodgers – Endorsement services, namely, promoting the goods and services of others

Cowboys:

  • Trademark image- Sporting goods, namely, footballs

Patriots:

  • REVIS ISLAND – t-shirts, sweatshirts, sweatpants, hats, footwear, sleepwear, swimwear
  • Trademark image[Tom Brady] – entertainment and education in the nature of on-going audio visual and multimedia interactive programming providing information on celebrities distributed over a global computer network; Clothing, namely, hats and shirts
  • WILFORK YOU UP - T-shirts

Ravens:

  • HALOTI NGATA FAMILY FOUNDATION – Charitable fundraising services by means of arranging, organizing and conducting projects, entertainment and social events; charitable services, namely, providing financial support to underprivileged and disadvantaged individuals, educational organizations and medical research organizations
  • JOE FLACCO – Entertainment in the nature of competitions in the field of athletics; Entertainment in the nature of football games; Entertainment in the nature of football games; Entertainment services, namely, participation in promoting charities; Entertainment services, namely, personal appearances by a football player; and more
  • Trademark image & LACE UP SON – [Steve Smith] Charitable fundraising services by means of running and walking events

Colts:

  • CHUCKSTRONG – Charitable fundraising to support cancer research and procedures

Panthers:

  • Trademark image & CAM NEWTON – Men’s, women’s and children’s clothing associated with a professional sports athlete, namely, sports caps and hats, sports pants, sports shirts, baseball caps, caps, fleece pullovers, fleece tops, footwear, hats, headwear for winter and summer, hooded pullovers, hooded sweat shirts, knitted caps, athletic shoes, long sleeve pullovers, moisture-wicking sports shirts, pants, pullovers, shirts, shoes, socks, sweat shirts, sweat pants, T-shirts, tee shirts, tops
  • RIVERBOAT RON – Clothing, namely, T-shirts, sport shirts, polo shirts, knit shirts, golf shirts, dress shirts, sports caps and hats
  • RON RIVERA – Educational and entertainment services, namely, providing coaching in the sport of football, motivational speaking in the field of sports and leadership, and educational speaking in the field of sports and leadership

Seahawks:

  • BEAST MODE – t-shirts
  • DANGERUSS WILSON – Entertainment services, namely, live, televised and movie appearances by a professional entertainer; Entertainment services, namely, participation in professional football; Entertainment services, namely, personal appearances by a professional athlete

Broncos:

  • Trademark image- charitable fund raising services

Sports announcer trademarks

Posted by ipelton on: December 11th, 2014

Recently, longtime college basketball announcer Bill Rafferty made some headlines with his applications to register some of his well known phrases. Rafferty filed to register ONIONS and WITH A KISS. The challenge with such trademarks is determining if and how they are used in commerce. Using them in the course of a broadcast while describing the play may not be a true trademark use. A trademark is fundamentally anything that identifies the source of the goods or services. Of course, it is always possible to make apparel featuring the phrase and to aply for registration of the phrase in connection with  clothing — but that is not a real true trademark use either; it is probably ornamental and weaker.

But announcer trademarks are not new, and several of them have been registered in the past. LET’S GET READY TO RUMBLE is the best known, and has no doubt generated a lot of revenue for its owner, Michael Buffer. Here are a few other registered announcer trademarks, many of which are also from boxing announcers:

 

 

 

Minor league baseballs teams are a hotbed for creative branding and logos (El Paso Chihuahuas, Rancho Cucamonga Quakes, Lehigh Valley IronPigs, Richmond Flying Squirrels, etc.). The San Antonio Missions are no exception. This doulbe-A affiliate of the Padres unveiled new uniforms and logos last month.

According to a story on milb.com, the new “M” logo features a mission bell ringing; and the primary logo features a baseball shooting across the bottom, which represents cannon fire from the Alamo.

The artwork for the logos is nice — mostly with a modern update of a classic feel. Nothing too outrageous or bold or different. And the “SA” logos feature a coonskin cap, ala Davey Crocket, and a hot pepper! And apparently the team sports a mascot named “Henry the Puffy Taco!” And his sidekick is “Ballapeño” the baseball-playing jalapeno!

All in all, a fun creative brand with suggestive logos and brand name. Well done, Missions!

One significant critique of the new branding, however: no USPTO trademark filings to help protect the new logos or the mascots. Although the MISSIONS name is registered.

Image via milb.com

I certainly do not understand the full impact of the judge’s decision late Friday in the case by Ed O’Bannon against the NCAA. If players now have more control over the names (and images and likenesses) and a right to profit from them, it seems to me that they might be able to file trademarks to protect those names.  Why is that important?  Because when they don’t file trademark applications others often do in their place. And that makes it more complicated and more expensive for the player’s to protect their brands and to resolve the disputes that are created by the third-party trademark filings.

For example, at least one trademark application sought to protect JOHNNY FOOTBALL in reference to Johnny Manziel while he was still playing in college. The first application for JOHNNY FOOTBALL at the USPTO, filed by Kenneth R. Reynolds Family Investments, LP in October of 2012.  In October 2013, someone filed a USPTO application for “Famous Jameis,” a reference to the eventual Heisman Trophy winner, Jameis Winston.

The recent court ruling (certainly it will be appealed) could open the door for college athletes that are stars and brands to file for trademark registration with the USPTO to provide proper protection for those brands.

 

“Johnny Manziel in Kyle Field” by Shutterbug459 – Own work. Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons – http://commons.wikimedia.org/wiki/File:Johnny_Manziel_in_Kyle_Field.jpg#mediaviewer/File:Johnny_Manziel_in_Kyle_Field.jpg