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Posts Tagged ‘suggestive’

When traveling to New York City, I generally take the train. Last week was one such opportunity. The Amtrak terminal is in Penn Station below Madison Square Garden. Penn Station is full of a lot of things – vibrancy, trash, people, and more. And it is also full of trademark lessons. On just one hallway as you approach the Amtrak section of the station, there the following trademark lessons:

– Pun: TIECOON

– Alliteration: PRIMO! CAPPUCINO

– Descriptive: WirelessToGo

– Telescoping words: PERFUMANIA

As you can imagine, the pun, the alliteration and the telescoping word all are creative and original sounding; WirelessToGo is none of these.

The pun, the alliteration and the telescoping word are catchy and memorable; WirelessToGo is not.

The pun, the alliteration, and the telescoping words are capable of strong trademark protection, WirelessToGo is not.

Three of these Penn Station stores have terrific brand names, and one does not.

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Ten more terrific suggestive trademarks: a photo journal

Posted by ipelton on: November 26th, 2013

Yesterday I posted pictures of some great suggestive trademarks. Here are ten more suggestive names that I love:

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Ten terrific suggestive trademarks: a photo journal

Posted by ipelton on: November 25th, 2013

In my opinion, brand owners would be wise to almost always select suggestive brand names. Suggestive names tell the consumer – or hint to them – something about the goods and services. But they are not as direct as descriptive names, so they are more protectable, more likely to be unique, and easier to enforce against possible infringers. And suggestive names are more fun – and more memorable to customers. Which is really the main point of a trademark, anyways.

Here are some great suggestive trademarks I have come across recently:

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