Posts Tagged ‘Super Bowl’

Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all about brands – teams, television networks, advertisers, celebrities, and more.

For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display Sunday (click trademarks or images for U.S. Patent and Trademark Office records):

  • METLIFE STADIUM – registered for many things, including “Arena services, namely, providing facilities for sports, concerts, conventions and exhibitions; Providing of food and drink”
  • Trademark image- registered for many things, including “Arena services, namely, providing facilities for sports, concerts, conventions and exhibitions; Providing of food and drink”
  • Trademark image – The “swoosh” from Nike, registered for uniforms, on both team’s uniforms will be on display (see excellent NY Times article)
  • 420Bowl – application filed on January 20, 2014
  • BRUNO MARS – several registrations including this one for music
  • Trademark image- registered for “entertainment services in the nature of live performances by a musical group”


  • Trademark image- several registrations
  • WE ARE 12
  • Trademark image- registered for ‘Accepting and administering monetary charitable contributions; Charitable fund raising; Philanthropic services concerning monetary donations; Political fund-raising services; Providing college scholarships; Providing educational scholarships; Providing grants to charitable organizations’
  • BEAST MODE: Registered by Marshawn Lynch for t-shirts
  • RUSSELL WILSON owns several pending applications, including:
  • DANGERUSS WILSON – clothing
  • NO TIME 2 SLEEP – clothing


  • Mark Image- several registrations for a variety of goods and services
  • Trademark image- registered for ‘professional football games and exhibitions’
  • Trademark image- registered for charitable fund raising services
  • Mark Image (Knowshon Moreno logo) – registered for shirts


The NFL is the king of branding. Their TV and licensing contracts are no doubt some of the most valuable ones out there. And of course, the Super Bowl® is one of the most well known events — and a misunderstood trademark.

Here in the Washington, D.C. area every summer and fall brings talk of the Redskins, and the always lofty expectations for the team. I heard on the radio this week that the start quarterback, RG3 (Robert Griffin III), was fined for wearing non-conforming apparel during the warm-ups of a preseason game. He didn’t even play in the game. See article: Redskins QB Robert Griffin fined $10,000 for apparel violation.

The NFL had every right, I presume, to contractually protect Nike, whose apparel the players and teams wear. So on the one hand, they had to discipline RG3 so that others wouldn’t do the same in the future. But on the other hand, they made news out of the issue and caused the media to then cover and mention that RG3 is endorsed by Adidas. And, as you can see here, the media then published photos of RG3 in the Adidas warm-ups before the game.

So perhaps they would be best to contemplate the Streisand Effect — by attempting to quash the non-conforming apparel, they actually brought increased attention to it.

Robert Griffin was fined $10,000 for wearing an authorized t-shirt during warmups on Monday. (USATSI)

Image by USATSI via 

On Sunday the Ravens and 49ers will square off in the Super Bowl®.  The Super Bowl is a game of football, but it also represents a lot for brands – the players, teams, and advertisers.

Here is a guide to some of the trademarks that will be on display on Sunday (click marks or logos for USPTO records):






Chipotle is once again running a promotion called the “The Super Big Internationally Televised Professional Football Bowl Game Half Price Party in a Box”. See the ad below – I snapped this photo at my logo Chipotle. The promotion is for this Sunday. Of course, most of the US will be watching the most popular televised event of the year – The Super Bowl – on that date.

Chipotle’s ad is creative and bold!

Chipotle 2013 photo

Last’s year’s ad: Creative Chipotle ad references “Super Big… Professional Football Bowl Game”

What a week – of football and trademarks – for San Francisco 49er quarterback Colin Kaepernick!

Sunday, January 13th – in his first postseason game, leads the 49ers to a 45-31 victory over the Green Bay Packers, breaking the NFL record for rushing yards by a QB in a game (181), and advancing the NFC Championship game

Monday, January 14th – less than 24 hours after the playoff victory, Kaepernick’s attorneys file sixtrademark applications at the USPTO:

  • COLIN KAEPERNICK Application Serial No. 85822707 for ‘Clothing, namely, shirts, pants, jackets, footwear, hats and caps, jerseys’ (based on an intent to use the mark in commerce)

Sunday, January 20th – the rising star led the 49ers in an NFC Championship victory over the Atlanta Falcons, advancing to the Super Bowl®


evidence of used filed with the USPTO for the KAEPERNICKING trademark application