Blog

Posts Tagged ‘Super Bowl’

12
31
Jan

Trademark Guide to Super Bowl 47: Lombardi trophy, RL52, Joe Flacco, T-Sizzle, Kaepernicking & more

Posted by ipelton on: January 31st, 2013

On Sunday the Ravens and 49ers will square off in the Super Bowl®.  The Super Bowl is a game of football, but it also represents a lot for brands – the players, teams, and advertisers.

Here is a guide to some of the trademarks that will be on display on Sunday (click marks or logos for USPTO records):

TEAMS

 

PLAYERS

HALFTIME & OTHER ENTERTAINMENT

 

30
Jan

“The Super Big Internationally Televised Professional Football Bowl Game Half Price Party in a Box” from Chipotle

Posted by ipelton on: January 30th, 2013

Chipotle is once again running a promotion called the “The Super Big Internationally Televised Professional Football Bowl Game Half Price Party in a Box”. See the ad below – I snapped this photo at my logo Chipotle. The promotion is for this Sunday. Of course, most of the US will be watching the most popular televised event of the year – The Super Bowl – on that date.

Chipotle’s ad is creative and bold!

Chipotle 2013 photo

Last’s year’s ad: Creative Chipotle ad references “Super Big… Professional Football Bowl Game”

21
Jan

Colin Kaepernick had a busy week: leading 49ers to the Super Bowl and applying to register 6 trademarks

Posted by ipelton on: January 21st, 2013

What a week – of football and trademarks – for San Francisco 49er quarterback Colin Kaepernick!

Sunday, January 13th – in his first postseason game, leads the 49ers to a 45-31 victory over the Green Bay Packers, breaking the NFL record for rushing yards by a QB in a game (181), and advancing the NFC Championship game

Monday, January 14th - less than 24 hours after the playoff victory, Kaepernick’s attorneys file sixtrademark applications at the USPTO:

  • COLIN KAEPERNICK Application Serial No. 85822707 for ‘Clothing, namely, shirts, pants, jackets, footwear, hats and caps, jerseys’ (based on an intent to use the mark in commerce)

Sunday, January 20th – the rising star led the 49ers in an NFC Championship victory over the Atlanta Falcons, advancing to the Super Bowl®

 

evidence of used filed with the USPTO for the KAEPERNICKING trademark application

 

 

10
Jan

Fun NFL playoff trademarks – T-Sizzle, Coltstrong, Blitz, Beast Mode, First Ladies of Football, and more

Posted by ipelton on: January 10th, 2013

The NFL playoffs began last weekend. As I have written before, the NFL is the king of branding for a variety of reasons and is likely among the five most powerful (and rich) brands in America today. But don’t get me started on issues related to enforcement of the Super Bowl® trademark, which the NFL has taken too far.

But among the NFL teams and players active in this year’s playoffs are a variety of interesting and fun trademarks.  Here are some of my favorites (click mark/logo for USPTO records):

  • RL52 – Ray Lewis has announced he is retiring after this year.  RL52 is registered for Dietary and nutritional supplements; Dietary and nutritional supplements for endurance sports; Fleece pullovers; Headwear; Hooded sweat shirts; Long-sleeved shirts; Short-sleeved shirts; Sweaters.
  • Trademark image- registered by Lewis for “Business consulting, management, planning and supervision; advice in running establishments as franchises; and brand evaluation services”
  • GET GRONK’D and GRONK NATION – owned by Gronk Nation, with statement “The name(s), portrait(s), and/or signature(s) shown in the mark identifies Robert Gronkowski, Christopher Gronkowski, Daniel Gronkowski, whose consent(s) to register is made of record.“
  • PURPLE - registered by the Ravens for fan club
  • but EVERYTHING PURPLE is registered by the VIKINGS for “Entertainment services, namely, presentations in the nature of professional football games and exhibitions”
  • and BLUE  - registered by the Colts for “Entertainment services in the nature of personal appearances by a costumed mascot at football games and exhibitions, clinics, promotions, and other football-related events, special events, charity events and parties”
  • BELIEVE - registered by “entertainment in the nature of professional football games”
  • COLTSTRONG – pending application from the Cols for “ ”entertainment in the nature of professional football games”
  • TROPHY TOWN - registered by Kraft Group (New England Patriots) for clothing and hats
  • TITLETWON TOWEL - registered by Packers for towels
  • SHOW YOUR HORNS - registered by Vikings for “Entertainment services, namely, presentations in the nature of professional football games and exhibitions” and other good
  • VIKTOR THE VIKING – registered by Vikings for “personal appearances by a professional football mascot”
  • THE GULCH - registered by the Falcons for “Entertainment services, namely, organizing festivals for fans of a professional football team featuring a variety of activities” and other services
  • FAITHFUL - registered by the 49ers for entertainment in the form of professional football games and exhibitions
  • BEAST MODE – registered by Marshawn Lynch for “men’s, women’s and children’s clothing, namely, shirts, sweatshirts; headwear, namely, hats, caps”
  • T-SIZZLE – several pending applications from Terrell Suggs, including this one for “entertainment services, namely, personal appearances by a sports celebrity“
  • BALL SO HARD UNIVERSITY – another pending application from Suggs
  • RG3 and RGIII - pending applications from Robert Griffin III for clothing
  • BLITZ – registered by Seahawks for “Entertainment services in the nature of a team mascot for a professional football team; public appearances by a mascot, both live and via broadcast over television, cable, satellite and/or worldwide web”
  • Trademark image- registered by Seahawks for “entertainment services in the nature of a team mascot for a professional football team; public appearances by a mascot, both live and via broadcast over television, cable, satellite and/or worldwide web”
  • FIRST LADIES OF FOOTBALL – registered by Redskins for “entertainment services in the nature of cheerleaders at professional football games and exhibitions and other personal appearances,” and other goods and services

What is your favorite NFL trademark?

6
Feb

Super Bowl demonstrates the power of brand nostalgia

Posted by ipelton on: February 6th, 2012

After last year’s “big game,” I wrote a blog post titled “Super Bowl commercials demonstrate the power of brands.” Of course, that is still true. And as I have written before, no brand is more powerful in its field than the NFL (“Why the NFL is king of branding“). 

After this year’s run of great Super Bowl advertisement’s I have updated my assessment:

Super Bowl advertisements demonstrate the overwhelming lasting power (= $$) of solid brands. For example, here are some of the longstanding trademarks and brands featured in the promotional activity surrounding Super Bowl XLVI:

- VOGUE - registered for magazines since 1908!

- ROCKY - (registered since 1991) for a variety of good and services including series of motion pictures

- DROIDS - (from Star Wars, owned by Lucasfilm) registered since 1985 for toy action figures

- SEINFELD – registered since 1993 for television series

- BATTLESHIP - (registered since 1968) apparatus sold as a unit for playing a board game having movable pieces

- THE LORAX - registered for “books featuring children’s stories; computer, video and audio recordings made on disks, tapes, cassettes, cartridges and CD-ROM by laser and electronic means, all featuring children’s stories” (in use since 1971, registered since 1997)

- STAR WARS – registered since 1979 for toy action figures and comic magazines

- THE AVENGERS (registered since 1970) – magazines published periodically

- G.I. JOE - registered since 1964 for toy military kits

- MADONNA – registered since 1985 for clothing

Registered trademarks can last for ever. Strong brands can last forever. While the media – and for good reason – is frequently enamored by relatively new companies like Facebook, Twitter, Groupon, etc., the “distinguished” brands listed above serve as a good reminder that building a quality brand can pay dividends for decades, or even longer.


 

 

 

12