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Posts Tagged ‘Super Bowl’

Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all really about brands – teams, television networks, advertisers, celebrities, and more.

For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display Sunday (click trademarks or images for U.S. Patent and Trademark Office records):

  • UNIVERSITY OF PHOENIX STADIUM – registered for Entertainment services, namely providing multi-purpose stadium and athletic field facilities for sporting events, concerts, corporate events, social functions, conventions and trade and consumer shows; information services, namely, providing information relating to sporting and entertainment events and activities by means of the internet
  • Halftime performer KATY PERRY – Entertainment services in the nature of live musical performances…
    • LET LOVE RULE (t-shirts) from Perry’s special guest Lenny Kravitz

NEW ENGLAND TRADEMARKS

  • DO YOUR JOB – registered in 2014 for entertainment services, namely, providing expert commentary on sports events via the Internet
  • NEXT GAME UP – registered in 2014 for entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions.
  • THE BELESTRATOR – Entertainment services, namely, providing expert commentary on sports events via television or the Internet
  • WE ARE ALL PATRIOTS – Fan clubs; online fan clubs; entertainment services, namely, providing online information in the field of sports and sporting events related to football games, competitions and exhibitions; providing a website featuring photographs and other multimedia materials in the field of sports and sporting events related to football games, competitions and exhibitions; providing online newsletters and alerts in the field of sports and sporting events related to football games, competitions and exhibitions
  • Trademark image – variety of goods and services
  • PATS – T-shirts, sweatshirts sold to promote an affiliation or association with a professional football team
  • REVIS ISLAND [Darrelle Revis] – t-shirts, sweatshirts, sweatpants, hats, footwear, sleepwear, swimwear
  • Trademark image[Tom Brady] – entertainment and education in the nature of on-going audio visual and multimedia interactive programming providing information on celebrities distributed over a global computer network; Clothing, namely, hats and shirts
  • WILFORK YOU UP [Vince Wilfork] – T-shirts
  • GET GRONK’D and GRONK NATION – owned by Gronk Nation, with statement “The name(s), portrait(s), and/or signature(s) shown in the mark identifies Robert Gronkowski, Christopher Gronkowski, Daniel Gronkowski, whose consent(s) to register is made of record.”
  • BLOUNT FORCE TRAUMA [LaGarette Blount] – t-shirts
  • TROPHY TOWN [owned by Kraft Group LLC] – T-shirts, sweatshirts, baseball caps, knit hats

SEATTLE TRADEMARKS

  • Trademark image- several registrations
  • SEATTLE SEAHAWKS – ENTERTAINMENT SERVICES IN THE FORM OF PROFESSIONAL FOOTBALL GAMES AND EXHIBITIONS
  • WE ARE 12
  • THE 12’s – pending application for Arranging for ticket reservations for professional football games and other football entertainment events connected with professional football; Arranging of contests for fans in connection with professional football games; Entertainment in the nature of professional football games; Entertainment services, namely, arranging and conducting of competitions for games of skill and chance and spirit competitions for professional football sports fans; Entertainment services, namely, conducting contests for fans in connection with professional football games; Fan clubs for professional football fans; organization of professional football games and games for professional football fans; organization of sports events in the field of professional football; Organizing community sporting and cultural events; Organizing exhibitions for the entertainment of professional football fans; Organizing sporting events, namely, professional football and sporting events for professional football fans; Providing information relating to professional sports and professional sporting events; Providing on-line newsletters in the field of professional football; Providing online newsletters in the field of professional football via e-mail
  • Trademark image- registered for ‘Accepting and administering monetary charitable contributions; Charitable fund raising; Philanthropic services concerning monetary donations; Political fund-raising services; Providing college scholarships; Providing educational scholarships; Providing grants to charitable organizations’
  • LEGION OF BOOM – towels
  • BLITZ – registered by Seahawks for “Entertainment services in the nature of a team mascot for a professional football team; public appearances by a mascot, both live and via broadcast over television, cable, satellite and/or worldwide web”
  • BEAST MODE: Registered by Marshawn Lynch for t-shirts
  • RUSSELL WILSON owns several pending applications, including:
    • DANGERUSS WILSON – Entertainment services, namely, live, televised and movie appearances by a professional entertainer; Entertainment services, namely, participation in professional football; Entertainment services, namely, personal appearances by a professional athlete
    • WHY NOT YOU –  charitable fundraising

SOME OTHER GENERAL BIG GAME TRADEMARK REGISTRATIONS

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Sunday is the Super Bowl®. In addition to the football game, Super Bowl Sunday is all about brands – teams, television networks, advertisers, celebrities, and more.

For this year’s game, here is a lineup of some of valuable and important trademarks that will be on display Sunday (click trademarks or images for U.S. Patent and Trademark Office records):

  • METLIFE STADIUM – registered for many things, including “Arena services, namely, providing facilities for sports, concerts, conventions and exhibitions; Providing of food and drink”
  • Trademark image- registered for many things, including “Arena services, namely, providing facilities for sports, concerts, conventions and exhibitions; Providing of food and drink”
  • Trademark image – The “swoosh” from Nike, registered for uniforms, on both team’s uniforms will be on display (see excellent NY Times article)
  • 420Bowl – application filed on January 20, 2014
  • BRUNO MARS – several registrations including this one for music
  • Trademark image- registered for “entertainment services in the nature of live performances by a musical group”

SEATTLE TRADEMARKS

  • Trademark image- several registrations
  • WE ARE 12
  • Trademark image- registered for ‘Accepting and administering monetary charitable contributions; Charitable fund raising; Philanthropic services concerning monetary donations; Political fund-raising services; Providing college scholarships; Providing educational scholarships; Providing grants to charitable organizations’
  • BEAST MODE: Registered by Marshawn Lynch for t-shirts
  • RUSSELL WILSON owns several pending applications, including:
  • DANGERUSS WILSON – clothing
  • NO TIME 2 SLEEP – clothing

DENVER TRADEMARKS

  • Mark Image- several registrations for a variety of goods and services
  • Trademark image- registered for ‘professional football games and exhibitions’
  • Trademark image- registered for charitable fund raising services
  • Mark Image (Knowshon Moreno logo) – registered for shirts

SOME OTHER GENERAL BIG GAME TRADEMARK REGISTRATIONS

The NFL is the king of branding. Their TV and licensing contracts are no doubt some of the most valuable ones out there. And of course, the Super Bowl® is one of the most well known events — and a misunderstood trademark.

Here in the Washington, D.C. area every summer and fall brings talk of the Redskins, and the always lofty expectations for the team. I heard on the radio this week that the start quarterback, RG3 (Robert Griffin III), was fined for wearing non-conforming apparel during the warm-ups of a preseason game. He didn’t even play in the game. See CBSSports.com article: Redskins QB Robert Griffin fined $10,000 for apparel violation.

The NFL had every right, I presume, to contractually protect Nike, whose apparel the players and teams wear. So on the one hand, they had to discipline RG3 so that others wouldn’t do the same in the future. But on the other hand, they made news out of the issue and caused the media to then cover and mention that RG3 is endorsed by Adidas. And, as you can see here, the media then published photos of RG3 in the Adidas warm-ups before the game.

So perhaps they would be best to contemplate the Streisand Effect — by attempting to quash the non-conforming apparel, they actually brought increased attention to it.

Robert Griffin was fined $10,000 for wearing an authorized t-shirt during warmups on Monday. (USATSI)

Image by USATSI via CBSSports.com 

On Sunday the Ravens and 49ers will square off in the Super Bowl®.  The Super Bowl is a game of football, but it also represents a lot for brands – the players, teams, and advertisers.

Here is a guide to some of the trademarks that will be on display on Sunday (click marks or logos for USPTO records):

TEAMS

 

PLAYERS

HALFTIME & OTHER ENTERTAINMENT

 

Chipotle is once again running a promotion called the “The Super Big Internationally Televised Professional Football Bowl Game Half Price Party in a Box”. See the ad below – I snapped this photo at my logo Chipotle. The promotion is for this Sunday. Of course, most of the US will be watching the most popular televised event of the year – The Super Bowl – on that date.

Chipotle’s ad is creative and bold!

Chipotle 2013 photo

Last’s year’s ad: Creative Chipotle ad references “Super Big… Professional Football Bowl Game”