Before launching a new brand name or company name, register the relevant domain names. Consider a few different extensions, not just the .com. And consider some different spellings if applicable. Once you make a name public, or file a USPTO trademark application, the world knows about it. And there are plenty of nefarious people who try to register domain names that correspond with brand names and company names so they can offer them for sale, or worse. (While there may be legal action available against a cybersquatter, such a proceeding could be even more expensive than buying the domain name from the party that bought it.)
Save money – and protect your brand – by registering domain names first.
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