Posts Tagged ‘video’

What to do when you receive a trademark infringement letter

Posted by ipelton on: October 4th, 2016

In this brief video, I discuss some of the initial considerations for small business recipients of trademark infringement ‘cease and desist’ letters.

Related posts:

Which is the Proper Trademark Symbol To Use? [video]

Posted by ipelton on: September 7th, 2016

In this video, Erik Pelton provides guidance for trademarks and registrants regarding the proper trademark symbols – TM, SM, and ®.


Trademark ‘Cease and Desist’ letter considerations

Posted by ipelton on: August 2nd, 2016

In a new video, I discuss some of the considerations brand owners should think about before sending a “cease and desist” letter in potential trademark infringement situations:

Why are some trademarks stronger than others?

Posted by ipelton on: March 14th, 2016

Selecting a strong brand name is important for a variety of reasons. Strong names are more likely to be unique and to achieve strong protection under the law. Strong names are easier to remember.

“eBay” is stronger than “Online Auction”

“Staples” is stronger than “Office Depot”

“WIRED” magazine is stronger than Technology Today magazine

Weak names feature entirely descriptive or generic terms and are generally entitled to less protection and more difficult to regisiter.

Here is a recent video I recorded explaining more about what makes a strong name so powerful:

Top Trademark Misunderstandings

Posted by ipelton on: January 22nd, 2016

I am pleased to share the first of my series of new videos. In this video, I speak about three top trademark misunderstandings. Let me know what you think! And thank you to the incomparable client and friend Chad Barr for the video shoot and production!