Posts Tagged ‘video’

I live and work in Falls Church, Virginia. A few years ago, the city worked with a renowned ad agency, SmithGifford, create a brand and logo – THE LITTLE CITY®. I helped the City secure registration of the name and logo. And last weekend, I was interviewed on Washington Business Report about “The Little City” brand.

See video here (segment starts at 1:45):

For more about city branding and THE LITTLE CITY® trademark, see:


When I posted some videos on YouTube about trademark issues, I thought a few dozen people might find them useful. I never imagined that one my videos would have more than 20,000 views!

Are there any topics you would like to see covered in a video? Let me know in the comments.

This week, a YouTube video featuring a goofy woman doing a goofy “prancing” exercise workout exploded virally. The video  has more than 3 million views! (See below).

Behind this viral internet sensation, there is is a trademark lesson here as well. The star of the video has properly protected her trademark – well in advance of the media storm this week. Meaning that if someone attempts to copy her brand name now, or register a related domain name or social media username and use it in her field of exercise, she is in a much better position to handle such a dispute. And because she has a registration with the USPTO in place, it would likely make it quicker, easier, and less expensive to resolve any such problems.

The brand is well protected because:

  • PRANCERCISE® is registered with the USPTO since 2011 for with ‘physical fitness instruction services’
  • The video begins and ends with a title screen that properly uses the registered trademark symbol alongside the PRANCERCISE® brand name. This is an excellent example of properly using the trademark.
  • Her website at also uses the trademark registration symbol effectively and prominently.
  • A separate page on her website goes into more detail about the trademark rights and proper trademark usage.

The owner of Prancercise – Joanna Rohrback – was ready for her brand’s moment in the sun.  Are you?

FireShot Screen Capture #197 - 'prancercise_com' - prancercise_com

 Our videos featuring trademark information on YouTube are extremely popular. Our video entitled “Common Trademark Application Mistakes” has been viewed more than 10,000 times (and only a few dozen were by my mother!). You can see it below.

Other videos we have made include:

- Ten Essential Trademark Tips

- Non-Traditional Trademarks

- Choosing a Trademark

- Trademark Scams

 – 5 Basic Brand Protection Tips for Trademark Owners

- USPTO Trademark Application Process

- 10 Reasons to Register Your Trademark

- Trademark Dilution

and more….

For all of our videos, head on over to our YouTube channel:


What is an ornamental trademark? (video)

Posted by ipelton on: May 30th, 2012

 What does it mean if a trademark is “ornamental”? Can ornamental trademark refusals be avoided?

To learn more about the meaning of an ‘ornamental trademark’ – along with information about how they are used and how they are registered, see our new video below:

For additional videos from Erik M Pelton & Associates about trademarks, see our YouTube® channel.