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Posts Tagged ‘video’

Trademark ‘Cease and Desist’ letter considerations

Posted by ipelton on: August 2nd, 2016

In a new video, I discuss some of the considerations brand owners should think about before sending a “cease and desist” letter in potential trademark infringement situations:

Why are some trademarks stronger than others?

Posted by ipelton on: March 14th, 2016

Selecting a strong brand name is important for a variety of reasons. Strong names are more likely to be unique and to achieve strong protection under the law. Strong names are easier to remember.

“eBay” is stronger than “Online Auction”

“Staples” is stronger than “Office Depot”

“WIRED” magazine is stronger than Technology Today magazine

Weak names feature entirely descriptive or generic terms and are generally entitled to less protection and more difficult to regisiter.

Here is a recent video I recorded explaining more about what makes a strong name so powerful:

Top Trademark Misunderstandings

Posted by ipelton on: January 22nd, 2016

I am pleased to share the first of my series of new videos. In this video, I speak about three top trademark misunderstandings. Let me know what you think! And thank you to the incomparable client and friend Chad Barr for the video shoot and production!

I live and work in Falls Church, Virginia. A few years ago, the city worked with a renowned ad agency, SmithGifford, create a brand and logo – THE LITTLE CITY®. I helped the City secure registration of the name and logo. And last weekend, I was interviewed on Washington Business Report about “The Little City” brand.

See video here (segment starts at 1:45):


For more about city branding and THE LITTLE CITY® trademark, see:

 

When I posted some videos on YouTube about trademark issues, I thought a few dozen people might find them useful. I never imagined that one my videos would have more than 20,000 views!

Are there any topics you would like to see covered in a video? Let me know in the comments.