Welcome to the IPelton® blog
covering trademarks, branding and social media.
Nothing contained on this blog should be taken as legal advice. If you have a questions about trademarks or other legal matters, contact an attorney.
I live and work in Falls Church, Virginia. A few years ago, the city worked with a renowned ad agency, SmithGifford, create a brand and logo – THE LITTLE CITY®. I helped the City secure registration of the name and logo. And last weekend, I was interviewed on Washington Business Report about “The Little City” brand.
See video here (segment starts at 1:45):
For more about city branding and THE LITTLE CITY® trademark, see:
This week, a YouTube video featuring a goofy woman doing a goofy “prancing” exercise workout exploded virally. The video has more than 3 million views! (See below).
Behind this viral internet sensation, there is is a trademark lesson here as well. The star of the video has properly protected her trademark – well in advance of the media storm this week. Meaning that if someone attempts to copy her brand name now, or register a related domain name or social media username and use it in her field of exercise, she is in a much better position to handle such a dispute. And because she has a registration with the USPTO in place, it would likely make it quicker, easier, and less expensive to resolve any such problems.
The brand is well protected because:
PRANCERCISE® is registered with the USPTO since 2011 for with ‘physical fitness instruction services’
Our videos featuring trademark information on YouTube are extremely popular. Our video entitled “Common Trademark Application Mistakes” has been viewed more than 10,000 times (and only a few dozen were by my mother!). You can see it below.
Other videos we have made include:
- Ten Essential Trademark Tips
- Non-Traditional Trademarks
- Choosing a Trademark
- Trademark Scams
- 5 Basic Brand Protection Tips for Trademark Owners
Disclaimer: No Legal Advice
No Attorney-Client Relationship