Today I begin a family vacation to Disney World® in Orlando. Of course, I am looking forward to vacation and to watching my children experience Disney World for the first time. But I hope to take some pictures and notes about Disney’s use of intellectual property and trademarks. As of today, Disney owns more than 1,400 registered U.S. trademarks!
Here are a few of the more well-known ones related to the amusement parks:
- MAGIC KINGDOM – EDUCATIONAL AND ENTERTAINMENT SERVICES RENDERED IN A THEME PARK http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=73098990
– Retail and on-line retail store services featuring clothing, toys, dolls, games, bags, figurines, sporting goods, electronics, frames, watches, decorations, stationery, tableware http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=78979545
– hats http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=73717780
- MICKEY MOUSE – Amusement park and theme park services; entertainment services in the nature of a live amusement park show and performances by costumed characters http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=78976539
- PEOPLE MOVER – ARCHITECTURAL AND ENGINEERING SERVICES RENDERED IN DESIGNING AMUSEMENT AREA http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=72285775
- SPLASH MOUNTAIN – Amusement park services http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=76215856
- SPACE MOUNTAIN – amusement park services http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=73153003
- FANTASYLAND – EDUCATION AND ENTERTAINMENT SERVICES, NAMELY, PROVIDING PARTICIPATION TYPE ENTERTAINMENT IN AN AMUSEMENT AND ENTERTAINMENT PARK http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=73616722
- TOMORROWLAND – PROVIDING PARTICIPATION TYPE ENTERTAINMENT IN AMUSEMENT AND EDUCATIONAL PARK http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=72349794
- IT’S A SMALL WORLD – amusement park services http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=78305057
- EPCOT – Providing theme park services http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=78836599
– Comic books; felt pens; paper party hats; pens; posters; printed invitations http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=78956939
Watch for more posts in the next few days Disney and the power of successful branding.
