On Sunday the Ravens and 49ers will square off in the Super Bowl®. The Super Bowl is a game of football, but it also represents a lot for brands – the players, teams, and advertisers.
Here is a guide to some of the trademarks that will be on display on Sunday (click marks or logos for USPTO records):
TEAMS
- BALTIMORE RAVENS
- PURPLE – registered by the Ravens for fan club
- SAN FRANCISCO 49ERS
- FAITHFUL – registered by the 49ers for entertainment in the form of professional football games and exhibitions
PLAYERS
(Joe Flacco logo)
- COLIN KAEPERNICK – On Monday, January 14th less than 24 hours after his first playoff victory, Kaepernick’s attorneys filed six trademark applications at the USPTO:
- COLIN KAEPERNICK Application Serial No. 85822707 for ‘Clothing, namely, shirts, pants, jackets, footwear, hats and caps, jerseys’ (based on an intent to use the mark in commerce)
- KAEPERNICK CK7 Application Serial No. 85822715 for ‘Clothing, namely, shirts, pants, jackets, footwear, hats and caps, jerseys (based on an intent to use the mark in commerce)
- KAP7 Application Serial No. 85822721 for ’Clothing, namely, shirts, pants, jackets, footwear, hats and caps, jerseys (based on an intent to use the mark in commerce)
- KAP Application Serial No. 85822727 for ’Clothing, namely, shirts, pants, jackets, footwear, hats and caps, jerseys (based on an intent to use the mark in commerce)
- KAEPERNICK7 Application Serial No. 85822730 for ’Clothing, namely, shirts, pants, jackets, footwear, hats and caps, jerseys (based on an intent to use the mark in commerce)
- KAEPERNICKING Application Serial No. 85822700 for shirts (based on use of the mark in commerce)
- TERRELL SUGGS
- T-SIZZLE – several pending applications from Terrell Suggs, including this one for “entertainment services, namely, personal appearances by a sports celebrity”
- BALL SO HARD UNIVERSITY – another pending application from Suggs
- RAY LEWIS
- RL52 – Ray Lewis has announced he is retiring after this year. RL52 is registered for Dietary and nutritional supplements; Dietary and nutritional supplements for endurance sports; Fleece pullovers; Headwear; Hooded sweat shirts; Long-sleeved shirts; Short-sleeved shirts; Sweaters.
– registered by Lewis for “Business consulting, management, planning and supervision; advice in running establishments as franchises; and brand evaluation services”
HALFTIME & OTHER ENTERTAINMENT
