Love it or leave it – FedEx logo

Love it or leave it – trademarks that impress me or disappoint me FedEx logo (love it) I am very fond of the FedEx logo. The name and logo convey speed.  There is a hidden arrow in the logo subliminally suggesting speed and getting your...

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EMP&A Registrations This Week

I will try to post a weekly update of registrations received for our clients so that readers can see the real examples of brands and marks which are being protected.  (These are all public records.) REJECT RESIST REVOLT – http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77617213 – http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77608118 XTREME POWER CONVERSION...

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EMP&A Registrations This Week

I will try to post a weekly update of registrations received for our clients so that readers can see the real examples of brands and marks which are being protected.  (These are all public records.) REJECT RESIST REVOLT – http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77617213 – http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77608118 XTREME POWER CONVERSION...

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5 quick tips for protecting your brand

Choose Wisely – The more creative your brand name is, the greater the odds that it is unique.  More distinctive and create name or slogan is generally more capable of standing out among the competition and becoming a brand with real value. Which sounds like...

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