Madness of March Basketball

Everyone is filling out their basketball brackets today, trying to figure out which will be the correct upsets to pick.  The NCAA has created a veritable branding powerhouse with MARCH MADNESS® and THE ROAD TO THE FINAL FOUR®.  Story has it that the name was...

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An ounce of prevention for your brand

Protecting your company’s trademarks – brand names, slogan, and logos – is a preventive action akin to insurance.  And since the “brand” is undoubtedly one of the most valuable assets of any business, trademark protection is a wise investment.  If forced to change brand names,...

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Trademark enforcement tips

Part of keeping your trademark rights, and enhancing them, is enforcing your trademark.  This is both a legal requirement for a strong trademark and good branding advice.  If you allow your trademark to be diluted by others, or allow potential confusion between your brand and...

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Quick Tips for Copyright Protection

Adapted from my article in the March 2010 ASPects newletter: Copyrights are often some of the most valuable assets of a business. Copyright protection can apply to any expression of an idea or fixed in a tangible medium, such a written text, photographs, webpages, paintings, sculpture,...

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