Everyone is filling out their basketball brackets today, trying to figure out which will be the correct upsets to pick. The NCAA has created a veritable branding powerhouse with MARCH MADNESS® and THE ROAD TO THE FINAL FOUR®. Story has it that the name was...
Read MoreProtecting your company’s trademarks – brand names, slogan, and logos – is a preventive action akin to insurance. And since the “brand” is undoubtedly one of the most valuable assets of any business, trademark protection is a wise investment. If forced to change brand names,...
Read MorePart of keeping your trademark rights, and enhancing them, is enforcing your trademark. This is both a legal requirement for a strong trademark and good branding advice. If you allow your trademark to be diluted by others, or allow potential confusion between your brand and...
Read MoreAdapted from my article in the March 2010 ASPects newletter: Copyrights are often some of the most valuable assets of a business. Copyright protection can apply to any expression of an idea or fixed in a tangible medium, such a written text, photographs, webpages, paintings, sculpture,...
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