You can brand anything… even a city

Creative markers can brand anything, and so can you. Any product or service can feature a catchy name, slogan and/or logo. As I traveled last week to Dallas to speak about trademarks at the Software Industry Conference, I was thinking about well marketed cities and...

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Audio Interview with Tshirt Riches

I was recently interviewed by Cartess Ross of Tshirt Riches and discussed many aspects of trademarks and copyright protection. In particular, we discussed creating a strong brand; and the value of identifying, protecting and registering trademarks and copyrights, and I.P. challenges in the clothing industry.

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Tip: Avoiding trademark and domain name scams

Once a trademark application is filed with the USPTO, the information – including the owner’s contact information – is public record and easily found online. Unfortunately, several companies mine the public data and send out what are essentially scams to trademark owners. These scams are...

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Love it or leave it: FOOTLONG subs

The company that owns Subway sandwich stores (Doctor’s Associates, Inc.) has filed to register FOOTLONG as a trademark for use with sandwiches with the USPTO.  See USPTO application record here. The application was approved after Subway submitted a claim of “acquired distinctiveness.”  Acquired distinctiveness is...

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