Cheerios® cereal is celebrating its 70th birthday this year. It is a great name and logo. Simple. Suggestive — happy, fun and “O” shaped. The logo and packaging has been remarkably consistent for years. Kids love it – it is fun and easy to say....
Read MoreThere are a variety of types of trademark searches. Almost always, a comprehensive search and analysis (from an experienced trademark attorney) is advisable to determine whether a new brand name is available before investing in using and protecting the name. Part of any comprehensive search...
Read MoreNow that the year is just over half over, I was able to review the USPTO filing numbers for the first six months of 2011 compared with the same period of 2010. 1st half of 2011: 151,392 new applications 1st half of 2010: 145,629 new...
Read MoreI am a big fan of Google. I use many of its free services. But I continue to disagree with management of their trademark portfolio. The page below (from http://www.google.com/intl/en/about/products/) shows many of the products and services available from Google. And it contains not a single...
Read MoreApple has several trademark battles currently (see Samsung and iCloud issues for example). It is currently lodged in a tangled dispute with several others over its claimed rights to “APP STORE” as a protected trademark. The questions essentially boil down to: Is the phrase so...
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