Anatomy of a trademark portfolio

A single trademark has great value to a business and brand. A protected trademark has even more value. A portfolio of protected trademarks has even more value to a business, featuring multiple registered brands, logos, and/or slogans. What is a portfolio of trademarks? See my...

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Three Keys to a Strong Brand

Strong and bold brand names are much more creative – and generally more protectable legally. Erik Pelton shares three steps to creating a strong and protected brand name. For additional details about creating a strong brand, see.

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