In 2017, the USPTO received a record number of new trademark application filings. Trademarks have never been more popular! I believe there are three causes for the record numbers: (1) the economy and economic forecast are good, (2) social media and new styles of advertising making brand protection even more important, and (3) the value of a trademark registration far exceeds the cost.
Looking back on last year, we had the pleasure and privilege of filing more than 300 trademark applications at the USPTO and around the world, and working with more than a dozen veteran-owned business to help protect their brands in our pro bono program. Looking forward, next year will mark my 20th year of helping businesses protect their trademarks - and I am fortunate to still work with some of the same businesses that came to me for guidance in that first year.