Bruno Mars wins big at Grammy Awards,
and with a large trademark portfolio
Bruno Mars was the big winner at last month's GRAMMY® awards. Mars, like many other top-selling musical acts today, clearly recognizes the value of trademarks in his portfolio. Mars owns several USPTO trademark registrations, and more than two dozen pending applications for marks including, BRUNO MARS, XXIVK MAGIC, and SHAMPOO PRESS & CURL.
The GRAMMY's also have a valuable trademark portfolio of their, with more than 100 registrations owned by the National Academy of Recording Arts & Sciences, Inc. Like many other well known award trophies, the Grammy award shape is registered.
For more about trademarks and musicians, see my article in the American Bar Association Section of Intellectual Property Law's
magazine published in 2016:
- 'Cause They Never Go Out of Style: Why Musicians Are Registering More Trademarks Than Ever. "[O]btaining trademark registrations in a band name or other marks used by an artist can be useful to protect profits and prevent the dilution of a valuable brand. Further, taking the steps to clearly identify who owns what part of that bundle of rights upon dissolution could prevent long, expensive, and potentially damaging litigation." The article discussed efforts by musicians to protect their brands, as well as frequent trademark pitfalls that they often encounter. The article discusses why trademark registration is valuable when it is available for musicians and other artists.