For all of us, this past month has been unlike any other both at home and 'at work.' I hope this message finds you and your family safe. We are managing here, working remotely, adapting to the current reality and preparing for the future; just six weeks ago I was planning travel for conferences and launching my new book. Those now seem like a distant memory. I suspect that you, like me, are trying to focus on some of the silver linings - home-cooked family dinners without worrying about rushing off to a meeting or sports practice, planting flowers in the yard, time to clean out the garage, and many other projects I'd been putting off for years.
Despite the unique times, at EMP&A we have been busy helping clients manage and strengthen their brands - filing trademark applications, navigating disputes, and more. We have been watching the amazing work done by so many clients, pivoting to online fitness classes, virtual real estate showings, and much more. I have been moved repeatedly to learn of the incredible actions from so many businesses to help healthcare workers, take care of the clients and employees, or pivot to new business models or delivering their services in new ways. Several clients are making masks and other products for frontline healthcare and emergency workers, others are feeding them or raising money to support them, and I've never been more proud to work with and aide such clients.
In fact, I made a video about it.
Of all the videos I've ever recorded (probably more than 100) this was the first time I got emotional; many of the small businesses impacted dramatically by this coronavirus COVID-19 crisis are friends, community, clients, and even family.
|Businesses Adapting to COVID-19 Crisis
As I noted in my message a few weeks ago, I firmly believe that
together, as colleagues, friends, entrepreneurs, and a community, we will get through this crisis and we'll come out stronger on the other side. If there are any questions you have about business or legal ramifications, pivoting, or your just want to chat, please don't hesitate to reach out.