Over the years, I've found many interesting trademarks everywhere that I go. I think my senses are particularly heightened when I'm traveling and outside of my normal routine and normal spaces around town and work and home. For example, last year in New Orleans I came across one of the best slogans I've ever seen. The fascinating thing is that not only is it a great slogan, it isf or a garbage company! Everybody can have a creative, strong brand name, even a garbage company.
The garbage truck was driving around the city of New Orleans with the slogan across its side: Our business stinks, but it's picking up. This is a brilliant play on words, because they are picking up the trash and their business does literally stink because of the trash. It's funny and it's self-deprecating. It was one of the greatest slogans I've ever seen.