March 2021
Over the years, I've found many interesting trademarks everywhere that I go. I think my senses are particularly heightened when I'm traveling and outside of my normal routine and normal spaces around town and work and home. For example, last year in New Orleans I came across one of the best slogans I've ever seen. The fascinating thing is that not only is it a great slogan, it isf or a garbage company! Everybody can have a creative, strong brand name, even a garbage company. 
The garbage truck was driving around the city of New Orleans with the slogan across its side: Our business stinks, but it's picking up. This is a brilliant play on words, because they are picking up the trash and their business does literally stink because of the trash. It's funny and it's self-deprecating. It was one of the greatest slogans I've ever seen.
I share this story because the point is that no matter what type of business you operate, it is possible to have a brand, a logo, a slogan, or a brand name that really sticks out. Our law firm tries to stand out with our slogans; even with a plain “Erik M. Pelton & Associates” firm name, we use slogans that spark like Making trademarks bloom since 1999® and The non-traditional trademark lawyers®. It is never too late to add these creative and memorable elements to your brand to resonate with consumers and to try to build a bold brand that will make a real impact.
If you've come across any great trademarks in your travels, especially if they're related to garbage pickup, I'd love to hear about them!
Is your brand vaccinated yet? Trademark registration acts much like a vaccine: a proactive step to help a brand fight off potential infringers 24/7 by appearing in the USPTO database, and by strengthening the brand’s immunity system in the event of an infringement or dispute.
How to Monitor for Infringements
Influencers Need Trademarks Too
We want your old bikes!
Our Spring Bike Collection is coming up, and we'd love to hear from local clients with any old bikes collecting dust. Just drop your old bike(s) off with us and we will handle the rest! Your donation goes to Phoenix Bikes - an awesome local organization whose mission is to educate youth, promote bicycling, and build community.
If there are any topics or issues you would like to see covered here, let us know!
This publication has been prepared for the general information of clients and friends of the firm. It is not intended to provide legal advice with respect to any specific matter. Under rules applicable to the professional conduct of attorneys in various jurisdictions, it may be considered advertising material.

© 2021 Erik M. Pelton & Associates, PLLC.