October 2021
Tom Brady seems like he's been a winning quarterback in the NFL for ages. At the age of 44 and the oldest player in the NFL, he is a marvel. He was drafted in the Spring of 2000, more than 21 years ago!

It is hard to believe, but our firm began just a few months before he was drafted. Staying relevant and successful isn't easy - just like Brady has a steady routine of exercise, nutrition, and more, at EMP&A we are always working to improve and get better and smarter at what we do and how we do it. We don't take it for granted - it takes, consistent work to be worthy of our clients' trust - especially because we plan to be around even longer than Tom Brady!
The Most Valuable Trademark Features
on the USPTO Website
There is a plethora of trademark information and resources available on the USPTO.gov web site. In this video, Erik highlights what he believes are the most useful features for anyone exploring the world of trademarks.
How to Water Your Brand for Growth
A plant needs water to grow. What does a brand need for growth? Watch as Erik shares the five key elements to watering a brand for growth.
Coca-Cola recently announced a new version of its classic and iconic logo. The new design is great in my opinion - it takes the logo we all know well and wraps it around an invisible bottle to give it a new twist, making the viewer connect the name and logo even more to the Coke product and the iconic bottle shape.
Erik was recently interviewed by Highly Capitalized to talk about branding and trademark issues affecting cannabis industry businesses. Watch the discussion here:
If there are any topics or issues you would like to see covered here, let us know!
This publication has been prepared for the general information of clients and friends of the firm. It is not intended to provide legal advice with respect to any specific matter. Under rules applicable to the professional conduct of attorneys in various jurisdictions, it may be considered advertising material.
© 2021 Erik M. Pelton & Associates, PLLC. ALL RIGHTS RESERVED.