Erik has written extensively about all aspects of trademark protection. The articles below are some of his favorites:

• Cause They Never Go Out of Style: Why Musicians Are Registering More Trademarks Than Ever
• What are the benefits of a U.S. trademark registration?
• What is an incontestable trademark registration and how do I get one?
• How to avoid being taken by a trademark scam
• The one trademark question that every small business owner should be asking
• Strong vs Weak Trademarks
• Tips for Hiring and Managing Staff at Small/Solo Law Firms
• Managing Dockets of Small or Solo Firms
• Five basic trademark application tips
• Five tips for avoiding trademark common trademark mistakes
• The Bold Brand Building Funnel
• Creative brand names abound, even though it seems hard to create one
• Why suggestive brand names are the best
• Trademark Tip: Words vs. Logo
• Strong vs Weak Trademarks
• How to avoid being taken by a trademark scam