On a recent trip to Louisville, Kentucky I went to visit the Louisville Slugger bat company's museum and factory. I was expecting to learn a lot about baseball - I was not expecting to learn a lot about trademarks! But this brand provided quite a few insights about trademarks:
the company goes by the name of Hillerich & Brasby Co. (a business name does not need to be the same as a brand name)
- the brand is very carefully managed, with specifications for which logos are placed on different types bats, and where and how they are placed
- they obtain written permission from players under contract to use their name (including the original signed consent from Babe Ruth to use and register his name for use with baseball bats!)
In short, Louisville Slugger recognizes the importance and value of brand protection and management, and it was refreshing and informative to see trademarks an integral part of their museum tour. Click on the image below (or here) for my very short video!