OVERVIEW OF CONTENTS
With content brought to life through shared real-world examples from familiar brands, as well as actual client success stories.
- Part One examines the fundamentals of choosing a brand name and explains the different types of name choices.
- Part Two takes a deep dive into the how and why of the trademark registration process.
- Part Three details proper use of a trademark as well as registration renewals.
- Part Four covers special considerations for small businesses and a variety of specific industries.
- Part Five is a compendium of valuable resources for working with your brand(s).