Sounds, shapes, smells, colors, building shapes, and more can all be protected as trademarks when they indicate the source of a product or service, as Erik discusses in this video. Erik M. Pelton & Associates are The Nontraditional Trademark Lawyers®.
Read MoreTo be a bold brand, solid roots should be established from the start. Without a proper foundation, it is much more challenging for a brand to be bold and to achieve considerable trademark protection. The solid roots established by bold brands include: A creative name...
Read MoreDid you know that you can trademark your logo? Listen to this podcast and to Erik explaining why you should.
Read MoreSelecting a great name is the first step. Listen to this podcast and to Erik describing all 6 steps.
Read MoreErik discusses “intent to use” trademark applications, including what makes them different and what makes them valuable.
Read More
