There are a few things that cannot be protected under trademark law. What can be protected is anything that indicates the source of a business’ products or services. That could be a name, it could be a logo, it could be a slogan, it could...
Read MoreEvery skyscraper begins with a solid foundation; every bold brand begins with a creative and distinctive name. More Peltonisms® at www.erikpelton.com/resources/peltonisms
Read MoreThere are significant differences between these two (TEAS and TEAS Plus) USPTO trademark application forms that Erik discusses, including different limitations and costs. Listen as Erik explains his preference and the rationale why.
Read MoreIn the last year, there have been numerous changes at the USPTO affecting trademark applicants. For example, the following have all changed since the summer of 2019: Mandatory electronic filing Applicant email address Updated specimen requirements New U.S. Counsel rule Applicant domicile requirement Attorney bar...
Read MoreIn nearly 20 years of practice in the field of trademarks with all types of businesses from all around the world, I’ve come to see some general themes among the trademarks, among the businesses, and among the clients. Over that time, I’ve filed thousands of...
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