Solid trademark protection takes time to build and strengthen. A creative name is the first step in the journey. In this episode, Erik details the multiple steps that businesses should consider to create, build, and nurture strong brands.
Read MoreAlthough it takes a while to complete the trademark application process, Erik suggests you pay more attention to when you start rather than when the process is completed. In this episode he explains why.
Read MoreThe following is an edited transcript of my video Do Restaurants Need Trademark Protection? Over the years I’ve had the fortune to work with a tremendous variety of businesses as clients, from accountants, to real estate agents, to software companies, to clothing companies, to bloggers...
Read MoreThe year in review is one of Erik’s most popular episodes. No doubt COVID-19 has made this year a challenging one with vast implications in many areas. Yet there has been a surge in filing for trademarks and lots of other trademark developments that are...
Read MoreBy Erik Pelton® This year – despite the cliché – has been unprecedented in many ways; it featured the COVID-19 pandemic, lockdowns, quarantines, masks, and social distancing, as well as protests in the street, a presidential election, economic volatility, and much more. And trademarks have...
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