In this video, I share for the first time some of the favorite insights and lessons learned after more than 20 years of helping businesses register trademarks and protect brands. For example, did you know that I used file applications on paper, and deliver them...

When choosing a trademark attorney, applicants are best served by focusing on the value provided by the protection and the counsel, not the costs.

The following is an excerpt from my book, Building a Bold Brand. To learn more about the book, visit www.buildingaboldbrand.com.  Trademark registration with the United States Patent and Trademark Office (USPTO) has tremendous value. The basic government filing fee is as low as $225, and...