iPelton
Blog
Building a Bold Brand Wheel: 8 Types of Bold Brand Names
The following is an edited transcript of my video Building a Bold Brand Wheel: 8...
Read More >>>Examples of Great Branding
What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they might...
Read More >>>When Should I Apply for Trademark Registration?
The following is an edited transcript of my video When Should I Apply for Trademark...
Read More >>>Trademarks: Measure Twice Cut Once
Borrowing from the world of carpentry, Erik uses the “Measure Twice, Cut Once” metaphor to explain its analogy to the world of trademark protection. Watch...
Read More >>>What is the Trademark Modernization Act
The following is an edited transcript of my video What is the Trademark Modernization Act?. There’s a lot to unpack in the Trademark Modernization Act,...
Read More >>>What Are Common Law Trademark Rights?
Did you know that a brand can acquire some trademark rights without registering at the USPTO? Erik explains what these common law trademark rights are...
Read More >>>Trademark Applications: What You See vs. What You Don’t
The following is an edited transcript of my video Trademark Applications: What You See vs....
Read More >>>Prior Preparation Prevents Poor Performance
In this episode, Erik outlines 7 steps to consider prior to submitting a trademark application...
Read More >>>Copyright Concerns When Using Others to Create Content
The following is an edited transcript of my video Copyright Concerns When Using Others to...
Read More >>>
