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What Is a Request to Divide a Trademark Application
The USPTO trademark application process has many steps and possibilities, one such step is a...
Read More >>>Think Like a USPTO Trademark Examiner Does
What does an examiner at the USPTO consider when they review a trademark application? And...
Read More >>>The Benefits of Trademark Monitoring
The following is an edited transcript of my video The Benefits of Trademark Monitoring. Trademark monitoring is a tremendous tool in the toolkit for brand owners....
Read More >>>The Golden Ratio of Trademark Protection
The following is an edited transcript of my video The Golden Ratio of Trademark Protection. We love sunflowers at Erik M Pelton & Associates as...
Read More >>>The Biggest Change to Trademark Applications in Many Years
Beginning in December 2022, the USPTO is implementing the most significant change to the trademark...
Read More >>>Protecting a Law Firm Brand
Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of...
Read More >>>Tips when Brainstorming New Business and Brand Names
The following is an edited transcript of my video Tips for Brainstorming New Business and...
Read More >>>5 Things Yoga Taught Me About Trademarks
What lessons from practicing yoga can be applied to trademarks? Erik shares some of his insights in this week’s Tricks of the Trade(mark). For more...
Read More >>>Trademark Protection for Bands and Musicians
The following is an edited transcript of my video Trademark Protection for Bands and Musicians....
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