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The many potential costs of not protecting a trademark
The decision not to protect a trademark carries many potential costs with it: legal fees, headaches, time drains, and possible brand changes.
Read MoreSmall businesses are the lifeblood of the USPTO’s trademark register, generating strong protection for growing brands
Small businesses are the lifeblood of the US economy, generating a majority of new jobs; small businesses are the lifeblood of the USPTO’s trademark register, generating strong protection for growing brands. More Peltonisms® at https://www.erikpelton.com/resources/peltonisms/
Read MoreThe BackCountry.com Fiasco
This company has been in the news recently with their bullying behavior of intimidating smaller companies. The backlash has been so tremendous that it actually forced their CEO to apologize publicly for their action. There are some key lessons learned from this case and its...
Read MoreErik Pelton to teach online course Friday: Sending and Responding to Cease and Desist Letters (with workbook and samples)
Sonia and Erik are back! We’ve had a huge demand for this class and we finally made it happen. Everything related to cease and desist letters. Even if you aren’t a litigator, we should all be equipped with the skill set to send and respond...
Read MoreBeware of new trademark scam from IPS Intellectual Property Services
A new bogus trademark offering was received last week. See below. This is bogus and a scam. Here are few reasons: It has limited or no real value There is nothing for “renewal” despite the heading It is not from any government agency (but made...
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