iPelton
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The Brand Strength Grid for trademarks
Erik Pelton discusses the characteristics of strong trademarks and weak trademarks, and USPTO registration. For more details on the Brand Strength Grid, see.
Read MoreYou don’t need any of these things to protect your trademark
Are you wasting your precious resources when trademarking your brands and business? Listen to this podcast and to Erik discussing what you don’t need and actually what you do need.
Read MoreHow to stay up to date with trademark developments at the USPTO
There has been a lot going on at the USPTO lately, with many changes to rules, new Exam Guides, IT changes affecting online filing status and availability, a Supreme Court decision affecting trademark applications, and more. What are the best ways to stay up to...
Read MoreThree Keys to a Strong Brand
Strong and bold brand names are much more creative – and generally more protectable legally. Erik Pelton shares three steps to creating a strong and protected brand name. For additional details about creating a strong brand, see.
Read MoreWhat are trademark classes?
Did you know that there are 34 classes for products and goods and 11 for services when it comes to trademarks? In this podcast Erik explains what these classes are all about.
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