The following is an edited transcript of my video Color Trademarks Case Study: T-Mobile Magenta....Read More >>>
5 Free Ways to Strengthen Your Brand
Whether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5...Read More >>>
What Are the DuPont Factors in a trademark confusion analysis?
A seminal trademark case is In Re DuPont. Erik discusses...Read More >>>
Copyright Registration: Who, What, When, Where, and Why
The following is an edited transcript of my video “The 5 Ws of Copyright Registration”....Read More >>>
Celebrating Five Years of the Tricks of the Trade(mark)® Podcast
This week we are celebrating 5 years and more than...Read More >>>
How Do You Pronounce a Trademark?
While there is no correct way to pronounce a trademark according to USPTO guidelines, sound and possible pronunciations are important considerations to make...Read More >>>
What is a Trademark Registration “Presentation Copy”?
The following is an edited transcript of my video What...Read More >>>
3 Things to Do When Rebranding
Whether by choice or by necessity, there are several important tips to keep in mind when rebranding. Erik Shares those tips—and why they...Read More >>>
EMP&A by the Numbers: 4000 Trademark Registrations
This week, we reflect on some milestones, including more than 4,000 client trademark registrations at...Read More >>>
Great Trademarks Are Everywhere… You Just Have to Look
The following is an edited transcript of my video Great Trademarks Are Everywhere…You Just Have...Read More >>>