There are four key elements to a strong office response and finding compelling evidence. Listen as Erik explains these four separate components and why they are important to increasing the odds of success.
Read MoreThe following is an edited transcript of my video, The Types of Acceptable Evidence for Trademark Applications. An important piece of the trademark application puzzle is submitting proper evidence to the USPTO to demonstrate use of the mark in connection with all of the goods...
Read MoreOne of the most common questions I get is about which symbol to use. Here is a handy cheat sheet I made: ® – a.k.a “circle-R” – Registered trademark with the USPTO TM – Unregistered mark, used with products and tangle items SM – Unregistered...
Read MoreThe Super Bowl is always exciting from a marketing and trademarks perspective. In this episode, Erik features some of the interesting brands, logos, and trademarks that will be on the field this weekend.
Read MoreThe following is an edited transcript of my video, When Is the Right Time to Register a Trademark? I was recently asked, “When is the best time to apply for trademark registration?” Of course, every situation is unique and if you have a particular trademark...
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