How to build a portfolio of trademarks

Building a portfolio of trademarks begins with one. But many – if not most – businesses have several potential trademarks to put in their portfolio. Logos, slogans, product names, and more may be part of a portfolio. Below is what my trademark portfolio looks like...

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7 keys to branding success

Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset U use mark properly C creative names are bolder and better C clearance search before committing to a name E early filing for trademark registration S...

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Anatomy of a brand style guide

We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines. As you can see below, the guide summarize our core brand elements – logos, names, slogans – and how to use...

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Decision tree: Is This a Trademark Scam?

Decision tree: Is This a Trademark Scam? If you receive mail that looks like it is about a trademark application or trademark registration, it could be a scam. There are lots of scams – publications that are worthless, renewal services with erroneous deadlines, and more...

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