Yes, money must be spent to apply for trademark registration. But a trademark registration doesn’t cost money, it saves money increasing protection and reducing risks for a brand. More Peltonisms® at https://www.erikpelton.com/resources/peltonisms/
Read MoreThe following is a transcript of an episode of the Tricks of the Trade(mark) podcast, listen to the episode here. When I’m speaking with clients about new brand names, they often are under the mis-belief that they need to come up with a name that...
Read MoreThe trademark application process can be like a cross-country flight…. a skilled pilot makes the journey much safer! More trademark visuals at https://www.erikpelton.com/resources/trademark-visuals/
Read MoreBy virtue of your trademark appearing in the USPTO database, it helps your search engines placement, the ® strengthens your brand and makes your business look more established. These are just two of the reasons, among others, that Erik shares in this podcast and why...
Read MorePeltonism: If you try to register a trademark on your own, you are discounting the value of experience, counsel, specialized software, and, most importantly, your trademark.
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