Erik M Pelton & Associates, PLLC
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Posted on February 10, 2021 by Erik

Building a Strong Office Action Response

There are four key elements to a strong office response and finding compelling evidence. Listen as Erik explains these four separate components and why they are important to increasing the odds of success.

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Posted on February 9, 2021 by Erik

Choosing Acceptable Evidence of Use for USPTO Trademark Applications

The following is an edited transcript of my video, The Types of Acceptable Evidence for Trademark Applications. An important piece of the trademark application puzzle is submitting proper evidence to the USPTO to demonstrate use of the mark in connection with all of the goods...

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Posted on February 4, 2021 by Erik

Which trademark or copyright symbol do I use?

One of the most common questions I get is about which symbol to use. Here is a handy cheat sheet I made: ® – a.k.a “circle-R” – Registered trademark with the USPTO TM – Unregistered mark, used with products and tangle items SM – Unregistered...

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Posted on February 3, 2021 by Erik

A Trademark Guide to Super Bowl LV

The Super Bowl is always exciting from a marketing and trademarks perspective. In this episode, Erik features some of the interesting brands, logos, and trademarks that will be on the field this weekend.

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Posted on February 2, 2021 by Erik

When Is the Right Time to Register a Trademark?

The following is an edited transcript of my video, When Is the Right Time to Register a Trademark? I was recently asked, “When is the best time to apply for trademark registration?” Of course, every situation is unique and if you have a particular trademark...

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Archive

2021

  • – February (10)
    • Great Trademarks Are Everywhere, Even in the Trash
    • Trademark Registration = a Vaccine to Protect Your Brand From Danger
    • Invest in your brand protection, and watch it grow
    • Invest in Your Brand Protection and Watch it Grow
    • Building a Bold Brand: What Makes This Book Different
    • Building a Strong Office Action Response
    • Choosing Acceptable Evidence of Use for USPTO Trademark Applications
    • Which trademark or copyright symbol do I use?
    • A Trademark Guide to Super Bowl LV
    • When Is the Right Time to Register a Trademark?
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2020

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2017

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2016

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2015

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2014

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2013

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2012

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2011

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2010

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2009

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Recent Posts

  • Great Trademarks Are Everywhere, Even in the Trash
  • Trademark Registration = a Vaccine to Protect Your Brand From Danger
  • Invest in your brand protection, and watch it grow
  • Invest in Your Brand Protection and Watch it Grow
  • Building a Bold Brand: What Makes This Book Different
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