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The Power of Brand Jingles
A great tool for brands to connect with customers is a catch jingle. Listen for more about some great jingles and why they are so...
Read More >>>3 Steps to Protect Your Brand in the New Year
The following is an edited transcript of my video 3 Steps to Protect Your Brand...
Read More >>>What is an Assignment of Ownership?
Ownership changes and transfers for trademark applications and records can be quite complex. In this episode, Erik shares some of the key terms and principles...
Read More >>>New tool for brand protection: YouTube Handle
Those brand with YouTube channels (if you don’t have one, what are you waiting for?!)...
Read More >>>Lookout for the Latest Trademark Scam using USPTO Letterhead
Trademark scams continue to proliferate. Listen for details about the latest details on scams using...
Read More >>>Top Trademark Trends of 2022
The year saw many trademark stories in the news as backlogs continued at the USPTO even while application filing numbers dropped from their all time...
Read More >>>Why Restaurants Need Trademark Registration
The following is an edited transcript of my video Why Restaurants Need Trademark Protection. I...
Read More >>>Recent USPTO comments highlight the extent and breadth of trademark scams
The USPTO recently submitted comments to the FTC regarding its...
Read More >>>Update: Trademark Backlog at the USPTO
The following is an edited transcript of my video Update on Trademark Backlog at the USPTO. Late in 2021, I provided some information about the...
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