Erik & Team

Erik Pelton

Founder and Lead Attorney

Erik is all about energy, whether he’s representing clients, addressing workshop or conference goers, volunteering with Falls Church City’s Economic Development Authority, testing his mettle in a triathlon, drumming up support for charity, or wrangling kids on Bike to School Day. His superpower is making complicated subjects clear, using real-world examples to illustrate his points in an engaging—sometimes-hilarious—way. And as an early-adopter gadget freak, the exploding world of technology and associated intellectual property laws is to Erik familiar and fun rather than intimidating. Erik got his start as a trademark examiner for the USPTO and, in the years since, has grown his law practice with the enduring ideals of customer service, affordability, and clarity. If you’re looking to work with someone who will care about your company brand as passionately as you do, you’ve come to the right place.

Did you know that Erik also owns several trademark registrations himself, such as IPELTON®, MAKING TRADEMARKS BLOOM SINCE 1999®, and THE NONTRADITIONAL TRADEMARK LAWYERS®? Erik believes that the best advisors must practice what they preach!

More About Erik >Featured Article on Erik >Learn What I Preach >Brochure Download >
About the Team >

"Erik started his career as a trademark examiner for the U.S. Patent and Trademark Office (USPTO) and from there launched his own boutique trademark law practice. Whether it is a solo practitioner or an international corporation, Erik and his team strive to make protecting company brands both easy and affordable."
Jess Birken - Article on Erik, How Laywers Work

Julie S. Shursky

Julie is an Associate at Erik M. Pelton & Associates, PLLC, where she focuses on trademark portfolios and brand management services, including trademark prosecution, opposition and cancellation proceedings, copyright and trademark licensing, enforcement and infringement matters, and other disputes. She joined the firm in 2018 shortly after graduating from American University, Washington College of Law, where she concentrated her studies in the field of intellectual property and practiced as a student attorney for the Glushko-Samuelson Intellectual Property Law Clinic.

Julie’s passion for trademark law developed from her love for fashion and fitness. In her spare time, she enjoys teaching fitness classes, such as Zumba and boot camp, as well as traveling, hiking, and landscape photography.

"Erik is great. He’s responsive and takes the worry out of the trademark process. He tracks our renewals and ensures all of our trademark filings are up to date. As the CEO of a small business this saved me a great deal of time and allows me to focus on other crucial aspects of our business."
Mike Tuteur, CEO, Votent Solutions



A content and joyful life is a balanced life, and Terry takes it to heart. After graduating with a degree in fine art, she took a job with the FBI and, later, with the Federal Court/U.S. Probation Office before settling in as a law firm administrator and paralegal at a large law firm. It was an awesome job but one that didn’t afford her much free time for a life outside of the firm, and Terry needed that time. In addition to creating art, she is a registered paramedic, volunteers at a local trauma ER, teaches CPR, and volunteers with a women’s shelter to provide job skills training. Her job hunt led her to EMP&A, where she and Erik share the same philosophy about prioritizing family and giving back to the community. “It’s a great match, and I love working closely with our clients. What gives me particular joy is sending an email to let them know that their registration certificate is coming—I insert the ® next to their trademark name in the ‘subject’ line, and I wonder how quickly they’ll realize what it means. It may sound quirky, but I love delivering that surprise, even after 10 years at EMP&A.”

"Erik and his firm have been helping me out since 2008, successfully securing two trademarks for my nonprofit organization, and advising on many trademark related situations. He is extremely knowledgeable, sends out a very informative newsletter, and is very easy to get along with. You won't find a better trademark attorney!"
Kendra J.

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