What I learned at the 2022 INTA International Trademark Association ConferenceTakeaways from the annual trademark conference, held in Washington, DC this month, including NFT’s and the metaverse, as well as the importance of people connections. Read More![]() |

Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.

The Benefits of Trademark MonitoringOnce you have an established and protected brand, there are significant benefits to monitoring for possible infringements and conflicts. In this episode, we discuss what monitoring entails and why it is so valuable. Read More![]() |
What is the Trademark Modernization Act?There are many details and information involved with recent changes resulting from the Trademark Modernization Act (TMA). In this episode, Erik provides a brief tour of trademark expungement proceedings and other key details from the TMA. Read More![]() |
The Golden Ratio of Trademark ProtectionWhat does the golden ratio law of nature have to do with trademark protection? In this episode, Erik ruminates on this concept and reveals its correlation to brand protection. Read More![]() |
Trademark Protection for Bands and MusiciansAs the music world just celebrated the annual Grammy awards, Erik reflects on the fact that many bands, artists, and musicians fail to realize the importance and strength gained by registering and protecting their brands. BONUS CONTENT: listen to Erik’s playlist of well-known songs featuring prominent brand references at: https://open.spotify.com/playlist/4Gy3dRFR8PCKdm4lvMKzTl?si=c86a824cd36f43bd. Read More![]() |
State vs. Federal Trademark RegistrationWhen you register your trademark with the USPTO, you get protection in all 50 states. However, there are instances where state trademark protection may make sense. In this episode, Erik clarifies these instances. Read More![]() |
Trademark Applications: What You See vs. What You Don’tThere is a lot of information available on the USPTO website when reviewing the records for a trademark application or registration. However, there is also a lot hidden that you can’t see. In this episode, Erik reveals what’s hidden behind the curtains. Read More![]() |
Brand Protection Cheat SheetErik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. For more, see https://www.erikpelton.com/resources/trademark-visuals/brand-protection-cheat-sheet/. Read More![]() |
#1 Tip When Applying for Trademark RegistrationOver the years, Erik has shared dozens of trademark registration tips. In this episode, he reveals the most important one. Read More![]() |