25 Great LogosErik shares his favorite logos and what elements make them powerful branding tools in this episode. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
The Value of a Trademark RegistrationErik summarizes the results of a recent study published by the NOVA School of Business & Economics about the data used to show the tremendous monetary value of having a registered trademark for businesses. Read More |
25 Differences Between Patent, Copyright and TrademarkErik shares details about what differentiates patents, trademarks, and copyrights from each other in this episode. Read More |
Two Upcoming Webinars with ErikWant to learn more about trademark scams and how AI can assist you in your trademark practice? Erik shares details of 2 upcoming webinars in this episode. Read More |
25 Reasons I Love TrademarksTrademarks are everywhere, and Erik shares 25 reasons to love them in this episode. Read More |
John Legend Understands Trademark ProtectionIn this episode, Erik shares the story of how John Legend came to an interesting resolution to protect his brand – straight from the artist himself! Read More |
25 Considerations for a Trademark Cease and Desist LetterWhen dealing with a trademark dispute, many decisions go into crafting a cease and desist letter. Erik shares 25 considerations to make in this episode. Read More |
Do These 5 Things When Starting a New BusinessWe are a small business and we specialize in helping small businesses protect their brands. Here are 5 essential tips for anyone starting a new venture. Read More |
25 Reasons to Use a Trademark AttorneyThere are an infinite number of reasons for an attorney to help you with your brand protection. Erik shares his top 25 in this episode. Read More |
Be Like Taylor: 3 Swift Trademark TipsTaylor Swift’s musical success is undeniable, and her brand protection is equally impressive. Erik shares 3 trademark tips inspired by Taylor. Read More |