Erik walks you through our new and improved homepage in this video.

Erik discusses how risk analysis works when it comes to a trademark clearance search in this episode.

Inspired by the 50th Anniversary of Pink Floyd’s album Dark Side of the Moon and its iconic cover, Erik reflects on how the trademark registration process is much like a prism.

Erik follows up with 5 key takeaways from the recent trademark dispute between Chipotle and Sweetgreen in this video.

Erik shares a true story about the importance of early trademark protection, using a local business as an example in this video.

Whether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5 free tips from Erik.

A seminal trademark case is In Re DuPont. Erik discusses what the case – and the likelihood of confusion factors – mean for trademark applications and disputes.

This week we are celebrating 5 years and more than 250 podcast episodes with 40,000 listens across dozens of countries. We have covered countless trademark protection topics and continue to evolve our studios and systems. Looking ahead to the next chapter, we want to hear from you! Drop us a message or a comment and let us know what you want to learn more about in the world of intellectual property and great branding.

While there is no correct way to pronounce a trademark according to USPTO guidelines, sound and possible pronunciations are important considerations to make when developing a brand. Erik explains more in this podcast.

Whether by choice or by necessity, there are several important tips to keep in mind when rebranding. Erik Shares those tips—and why they are important—in this podcast.