Podcast Series
Tricks of the Trade(mark)

Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.

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Announcing the Release of My First Book, Building a Bold Brand

Erik announces his new book, Building a Bold Brand, http://buildingaboldbrand.com and shares with listeners why motivated him to write it. Erik also describes various sections of this valuable resource and why it makes a valuable addition to any business owner’s library.

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You Won’t Believe These Trademarks Are Registered and Not Generic

Did you know that Xerox, Kleenex, Popsicle and Velcro are all registered trademarks, while aspirin used to be, but is now generic? In this episode, find out why your trademark should be an adjective and not a noun, and other tips to avoid being generic.

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