There are great similarities between preparing and running a marathon and trademark protection. Having assistance from a a coach or an expert is critical and is one of these similarities. In this podcast, Erik reveals several critical other similarities.

Are you wasting your precious resources when trademarking your brands and business? Listen to this podcast and to Erik discussing what you don’t need and actually what you do need.

Did you know that there are 34 classes for products and goods and 11 for services when it comes to trademarks? In this podcast Erik explains what these classes are all about.

There is plenty of room for creating new brands but will that force us to run out of options for trademarks?

Did you know that a supplemental register is used for descriptive or ornamental trademarks. In this podcast, Erik clarifies what they all mean and when to use them.