Protect names and logos are both important. Erik shares the differences and priorities in this episode, and details why protecting words is generally more important.

Trademarks are more of an art than a science. Erik shares his insights comparing the tools for building bold brands to an artist’s palette of colors.

Erik chats with Brad Phillips of Throughline® for a discussion about how businesses both big and small are managing – some successfully, some not – the coronavirus pandemic and related challenges the facing brands. The two also talk about the importance of trademark and intellectual property protection, and share some of the work done by Throughline.

A baseball team has nine players that must play well individually and as a team to succeed. As Erik details, each trademark application has at least nine critical ingredients that also must work in harmony to be effective.

Podcast names are eligible for trademark protection just like any other product or service brand name. Listen as Erik shares details for protecting audio podcast and videocast names, including his own Tricks of the Trade(mark).