Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. For more trademark tips, visit www.buildingaboldbrand.com.

As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection.

In this annual review of the year in trademarks, Erik discusses key trademark developments from 2021 – including the Trademark Modernization Act (TMA), USPTO backlogs, and NFTs – as well as some things to look for in 2022.

What does Benjamin Franklin have to do with trademark protection and trademark disputes? Erik shares five reasons why trademark registration at the USPTO is so valuable.

Did you know that the recipe for storing trademark protection requires just a few ingredients? In this episode, Erik discussed those ingredients and the steps needed to create a delicious dish of brand protection for your business.

Building strong and protected brand names begins with developing creative names. In this episode Erik reveals several tips for brainstorming brand names and trademarks.

There are several pieces of information accessible to the public after filing a trademark application. Although there are some benefits to having this information easily accessible, this same information is also accessible to scammers. Erik shares several privacy considerations for anyone filing at the USPTO for trademark registration.

The brands of many professional online gamers have millions of followers and huge profits from endorsements, advertising, merchandise, and more, yet many of them are not protected. Erik provides some trademark tips and guidance for the eSports industry that is applicable to other brand owners, influences, and businesses as well.

There are often warnings and red flags when dealing with trademark application filings at the US Patent and Trademark Office. In this episode Erik reveals five things he frequently sees in trademark applications that should raise a red flag, and how to avoid them.