Solid trademark protection takes time to build and strengthen. A creative name is the first step in the journey. In this episode, Erik details the multiple steps that businesses should consider to create, build, and nurture strong brands.

Although it takes a while to complete the trademark application process, Erik suggests you pay more attention to when you start rather than when the process is completed. In this episode he explains why.

The year in review is one of Erik’s most popular episodes. No doubt COVID-19 has made this year a challenging one with vast implications in many areas. Yet there has been a surge in filing for trademarks and lots of other trademark developments that are noteworthy. In this episode, Erik covers some of the most important ones.

Did you know that the USPTO trademark database is a goldmine with a wealth of information? But the key is knowing how to use it. In this episode Erik shares fascinating insights about what can be found with searches. TESS Help Menu: http://tmsearch.uspto.gov/webaka/html/help.htm

Properly signed applications, renewals, and other submissions to the USPTO are critical. In this episode, Erik explains some of the “why” and the “how” when it comes to signatures at the USPTO.