To be prepared for emergencies, one often carries a toolkit or multi-tool. In this podcast, Erik uses explains the different components that make up a trademark’s toolkit for maximum protection

In this episode, Erik shares his opinion why a trademark registration today is more valuable than ever.

In this special 100th episode of Tricks of the Trade(mark), Erik describes some of the various things that make up the typical day of a trademark attorney.

A defense is only as strong as its weakest link. How does this apply to trademark protection? Erik describes the various components of building a protected fortress around your brand.

Did you know that colors can be trademarked? For example: the color brown has been trademarked by UPS and a shade of green was trademarked by John Deere. In this fascinating podcast, Erik shares additional insights about the power of trademarking colors. Perhaps there is a color you should trademarked.