The various fees charged by the USPTO for filing can be quite confusing. Listen to this podcast to understand the various options available  and the applicable fees of each.  

Like an iceberg, a trademark provides much stronger protection that what just seems on the surface. Listen to this podcast and follow the visual to discover what is hidden below the surface. 

By virtue of your trademark appearing in the USPTO database, it helps your search engines placement, the ® strengthens your brand and makes your business look more established. These are just two of the reasons, among others, that Erik shares in this podcast and why you should use trademarks.

The USPTO is proposing to raise fees for trademark filers. Erik discusses his comments on the proposals and provides details on how can submit their own comments. For more information about the proposal: https://www.uspto.gov/about-us/performance-and-planning/fee-setting-and-adjusting#tmfee-info Email comments to the USPTO at: TMFRNotices@uspto.gov

Small businesses are just as capable to have great brands, creative names and unique trademarks as big businesses and it’s probably more important for them to have such. Listen to this podcast and to Erik discussing this topic with several great examples.