When it comes to applying to register a trademark and protect a brand, sooner is almost always better than later – and applications can be filed at USPTO even prior to use a name commercially. In this episode, Erik provides more info about the timing of trademark applications.

Did you know that restaurants are actually a prime candidate for trademark protection? Erik discusses why small businesses including restaurants can benefit tremendously by applying for trademark registration.

Brands may evolve over time and sometimes brand names or logos change. Erik explains what is allowed and what is not when it comes to changing your trademarks.

A coming increase in USPTO filing fees and constant scams are a couple of the reasons why trademark owners ought to check renewal dates. In this segment, Erik further explains the reasons why now is the time to check on renewals.

Some may think that it is pretty straight forward to file a trademark application. You may want to think twice after listening to this episode.