25 Reasons I Love TrademarksTrademarks are everywhere, and Erik shares 25 reasons to love them in this episode. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
John Legend Understands Trademark ProtectionIn this episode, Erik shares the story of how John Legend came to an interesting resolution to protect his brand – straight from the artist himself! Read More |
25 Considerations for a Trademark Cease and Desist LetterWhen dealing with a trademark dispute, many decisions go into crafting a cease and desist letter. Erik shares 25 considerations to make in this episode. Read More |
Do These 5 Things When Starting a New BusinessWe are a small business and we specialize in helping small businesses protect their brands. Here are 5 essential tips for anyone starting a new venture. Read More |
25 Reasons to Use a Trademark AttorneyThere are an infinite number of reasons for an attorney to help you with your brand protection. Erik shares his top 25 in this episode. Read More |
Be Like Taylor: 3 Swift Trademark TipsTaylor Swift’s musical success is undeniable, and her brand protection is equally impressive. Erik shares 3 trademark tips inspired by Taylor. Read More |
25 Classes of Goods and Services at the USPTOWhen applying for a trademark, it’s important to use the correct classification for your goods and/or services. Erik shares 25 of the many different classifications for goods and services in this episode. Read More |
The Role of Trademarks in Erik’s Favorite Legal MovieErik describes how his favorite comedy movie uses the power of a trademark to win a trial in this episode. Read More |
25 Tips from a Former Trademark ExaminerErik shares key insider tips he learned from his time as a USPTO Examiner in this episode Read More |
Comments on USPTO Fee IncreasesOur take on the USPTO’s proposed fee increases and how small businesses may be affected. Read More |