Podcast Series
Tricks of the Trade(mark)

Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.


Rome Wasn’t Built in a Day and Neither is Trademark Protection

Solid trademark protection takes time to build and strengthen. A creative name is the first step in the journey. In this episode, Erik details the multiple steps that businesses should consider to create, build, and nurture strong brands.

Read More

Top Trademark Trends of 2020

The year in review is one of Erik’s most popular episodes. No doubt COVID-19 has made this year a challenging one with vast implications in many areas. Yet there has been a surge in filing for trademarks and lots of other trademark developments that are noteworthy. In this episode, Erik covers some of the most important ones.

Read More