Podcast Series
Tricks of the Trade(mark)

Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.


Sounds, Colors, Scents, and Other Nontraditional Trademarks

Nontraditional trademarks are becoming more prevalent, and in this episode details the sounds, colors, scents, shapes, and other types. Did you realize that the pinstripes of the New York Yankees are a registered trademark? Nontraditional marks are one Erik’s favorite topics, with many interesting examples – watch for details about goats on a roof and marching ducks! Did you know that Erik has registered The Nontraditional Trademark Lawyers® as a slogan?

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How to Use Proper Copyright Notice

There is a lot of confusion about the benefits of using a copyright notice, and when and how to properly use the copyright symbol and notice. In this episode, Erik clarifies the how, when, and why to use copyright notice. For more on the visual, see https://www.erikpelton.com/resources/trademark-visuals/all-rights-reserved/.

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Trademark Registration: The Whole is Greater Than the Sum of Its Parts

There are numerous benefits to trademark registration. Each is critically important, but when all of them are put together, it creates a trademark fortress. In this episode Erik explains why, when it comes to trademark registration and protection, the whole is greater than the sum of its parts.

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