Celebrating 10 Years of sofTMware®Did you know that we created a free secure online tool for tracking USPTO applications and registrations? We launched sofTMware® 10 years ago and now it tracks tens of thousands USPTO records for several hundred users. See for yourself at www.softmware.com. Read More![]() |
Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.

Will AI change trademarks?Artificial Intelligence (AI) and ChatGPT has been the new a lot lately. How might it impact the world of trademarks and trademark attorneys? Listen for Erik’s comments. Read More![]() |
The Power of Brand JinglesA great tool for brands to connect with customers is a catch jingle. Listen for more about some great jingles and why they are so valuable. Read More![]() |
What is an Assignment of Ownership?Ownership changes and transfers for trademark applications and records can be quite complex. In this episode, Erik shares some of the key terms and principles about trademark assignment documents. Read More![]() |
Lookout for the Latest Trademark Scam using USPTO LetterheadTrademark scams continue to proliferate. Listen for details about the latest details on scams using the USPTO’s seal and letterhead. For more about preventing or evaluating scams, visit www.isthisatrademarkscam.com Read More![]() |
Top Trademark Trends of 2022Hear our recap of the biggest trademark stories of 2022, including the USPTO backlog, the Queen of Christmas, Supreme Court cases, metaverse and NFT trends, and more. We also look forward to what 2023 might have in store for the trademark work. Read More![]() |
World Cup 2022 Trademark StoriesThe FIFA World Cup tournament is one of the biggest athletic and global events in the world. With the tournament underway, Erik shares some insights about FIFA trademarks, along with the stars on the pitch – many of who have brands that are not fully protected. Read More![]() |
What Is a Request to Divide a Trademark ApplicationThe USPTO trademark application process has many steps and possibilities, one such step is a “Request to Divide” an application and split it into two separate filings. Listen for more details about when and why an applicant would file a Request to Divide. For more about the entire trademark registration process, see https://www.erikpelton.com/trademarkive/uspto-trademark-application-process/ Read More![]() |
Think Like a USPTO Trademark Examiner DoesWhat does an examiner at the USPTO consider when they review a trademark application? And how does it impact drafting and filing an application to register a trademark? Learn more in this episode from former USPTO examiner Erik Pelton. Read More![]() |
The Biggest Change to Trademark Applications in Many YearsBeginning in December 2022, the USPTO is implementing the most significant change to the trademark application process in many years. Listen for more details about the changes and their impacts on trademark applicants. For more about the trademark application process, see https://www.erikpelton.com/trademarkive/uspto-trademark-application-process/. Read More![]() |