Podcast Series
Tricks of the Trade(mark)

Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.


Preventing Trademark Problems is Like Preventing Cavities!

What are the similarities between preventing cavities and preventing trademark problems? In this episode Erik shares five facts that will help strengthen your trademark protection while avoiding trademark problems and at the same time he will even help you improve your dental hygiene.

Read More

Why are USPTO Trademark Applications Taking Longer Than Ever?

Explosive growth combined with the pandemic are two main reasons contributing to the trademark applications backlog. But what can you do to mitigate this? In this episode, Erik reveals several tips to help navigate the long and winding road that is the USPTO trademark application process.

Read More

Customs and Border Patrol Registration for Your Trademark

Many business owners may not realize that if they deal with tangible goods, they can protect their brand with U.S. Customs and Border Protection in addition to the USPTO. In this episode, Erik details how to add this tool to your brand protection toolkit.

Read More

Vaccinate Your Brand with Trademark Registration

Just like a vaccine strengthening and boosting your immune system, so does protecting your brand by registering it in the USPTO database. What else can you do to boost your brand protection in this age of the pandemic and beyond? In this episode, Erik injects his insights on how to get better trademark protection.

Read More

5 Trademark Lessons from a Year of Pandemic and Quarantine

The world of trademarks is actually booming since the pandemic began last Spring. Yet so are the trademark scams. In this episode, Erik reflects on the changes and trends from the past year, and why is it more critical than ever to protect your brands and businesses with trademark registration.

Read More