The USPTO last week published an Exam Guide about the handling of CDB and hemp goods, updating policies following enactment of the 2019 Farm Bill. The policy update is good news for many brands in this space. The most important part of the USPTO’s new...

Why a trademark is like a sunflower: when properly planted and tended to, it grows from a seed to a beautiful and vibrant flower. At Erik M. Pelton & Associates, we have been Making trademarks bloom since 1999.® More Peltonisms at https://www.erikpelton.com/resources/peltonisms/

The USPTO record of trademark filings is generally a good mirror of cultural trends. The rapid rise in applications featuring INFLUENCER(S)  in the mark or the goods/services presents another case study. 2012 filings feattring INFLUENCER/INFLUENCERS: 15 2015 filings feattring INFLUENCER/INFLUENCERS: 59 2018 filings feattring INFLUENCER/INFLUENCERS:...