There are a few things that cannot be protected under trademark law. What can be protected is anything that indicates the source of a business’ products or services. That could be a name, it could be a logo, it could be a slogan, it could...

A client of mine recently wrote a blog post about the name change that their company and brand underwent a few years ago. It was a fascinating perspective to see from the inside as to why their first brand name – which was a very...

Every skyscraper begins with a solid foundation; every bold brand begins with a creative and distinctive name. More Peltonisms® at www.erikpelton.com/resources/peltonisms

In the last year, there have been numerous changes at the USPTO affecting trademark applicants. For example, the following have all changed since the summer of 2019: Mandatory electronic filing Applicant email address Updated specimen requirements New U.S. Counsel rule Applicant domicile requirement Attorney bar...