Erik shares a true story about the importance of early trademark protection, using a local...
Read More >>>Monthly Archives: April 2023
Trademark protection for colors: T-Mobile Magenta
The following is an edited transcript of my video Color Trademarks Case Study: T-Mobile Magenta....
Read More >>>5 Free Ways to Strengthen Your Brand
Whether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5...
Read More >>>What Are the DuPont Factors in a trademark confusion analysis?
A seminal trademark case is In Re DuPont. Erik discusses...
Read More >>>Copyright Registration: Who, What, When, Where, and Why
The following is an edited transcript of my video “The 5 Ws of Copyright Registration”....
Read More >>>Celebrating Five Years of the Tricks of the Trade(mark)® Podcast
This week we are celebrating 5 years and more than...
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