From their macabre name to their clever slogan—and everything in between—Liquid Death’s provocative branding is all about follow through, as Erik shares in...
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25 Trademark Rarities You Ought to Know About
The world of trademarks is vast, and contains many rare elements. Erik shares 25 examples...
Read More >>>25 Branding Tips
The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the...
Read More >>>Punctuation Trademarks
In this episode, Erik shares insights and examples of how punctuation can be used in a trademark.
Read More >>>Avoid scam from “Trademark Renewal Service” in Philadelphia, PA
A client forwarded me a recent letter about renewing their...
Read More >>>Why does the USPTO have a new trademark search system
I recently sat down with Alt Legal to make a short video about the history...
Read More >>>Ted Lasso Trademark Lessons
The following is an edited transcript of my video 5 Trademark Lessons from Ted Lasso. I loved the showed Ted Lasso, with its...
Read More >>>25 TTAB Tips
Erik shares 25 key terms to know if you are involved in a Trademark Trial and Appeal Board matter in this episode.
Read More >>>Tips for searching logos and design trademarks at the USPTO
I recent sat down with Alt Legal to share best practices for searching trademark designs...
Read More >>>How Long Does a Trademark Last?
Did you know that a trademark registration can potentially last forever? Erik explains how and provides examples of some registered trademarks from the...
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