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I am thankful for much. Including the opportunity to blog about fun trademarks! Here are some interesting trademarks all registered for turkey products:

  • SPAMMY - turkey spread
  • JUST TURKEY - restaurant services; Fresh turkey products, namely, fresh, packaged poultry
  • TURKEASE – Processed meat, namely, Turkey
  • SUPER TURK – Fresh and frozen turkey products, namely, turkey
  • TURKEY. THE PERFECT PROTEIN – Turkey
  • TURKERONI – Meat product, namely, turkey and turkey sausage
  • LOOK AT TURKEY NOW – Turkey
  • OUR TURKEYS DON’T DO DRUGS – WHOLE TURKEYS, TURKEY PARTS, GROUND TURKEY, TURKEY SAUSAGES, TURKEY BURGERS, TURKEY FRANKS, TURKEY BREAKFAST STRIPS, TURKEY BOLOGNA, TURKEY JERKY, TURKEY CHILI
  • TURDUCKEN – COMBINATION TURKEY, DUCK AND CHICKEN ENTREE FOR CONSUMPTION ON OR OFF THE PREMISES

https://tsdrsec.uspto.gov/ts/cd/casedoc/sn76607164/SPE20110210124611/1/webcontent

Love it or leave it: SERIAL podcast name

Posted by ipelton on: November 26th, 2014

SERIAL is a hot new podcast from the producers of This American Life.  Both the name and logo are terrific!

The name is terrific — short and unique. And suggestive of a show that is in “serial” format with new episodes published in succession.

The logo is fairly simple — it will primarily appear on small phone screens – but has enough in it to be interesting. And it suggests the “episode” format.

Just one criticism for the team behind Serial – no USPTO trademark application filed yet!

Love it or Leave it: New PIZZA HUT logo falls flat

Posted by ipelton on: November 24th, 2014

This month, Pizza Hut unveiled an updated logo.  Why?  The brand needs a facelift. But the logo re-design is only a tweak.  It “flattens” the prior logo, and puts it inside a circle.

The new logo falls flat. It is not very different. It is not very exciting. It does little to communicate a new message.  While the old logo was certainly not terrific, I liked the colors in it.  The new logo to me says: roof, pizza. Of course, just about everyone already knows that Pizza Huts have their signature building roof shape, and that they make pizza. The new logo misses the opportunity to say something more.

Five years ago, I wrote about Pizza Huts shift to going by “The Hut” in some of its marketing. That was apoor decision too.

Tip: If you feel your brand need a logo change, make a real change that reflects the brand. The cost of designing the new logo, updating signs, changing menus or packaging, can be substantial. If investing in a new logo, make it some new that can really enhance the brand.

Seven quick tips for protecting your brand

Posted by ipelton on: November 21st, 2014

One of the first blog posts I wrote was on this subject. It is basic and brief – but very important!

  1. Choose Wisely – The more creative your brand name is, the greater the odds that it is unique.  More distinctive and create name or slogan is generally more capable of standing out among the competition and becoming a brand with real value. Which sounds like a more exciting brand, a more valuable brand: “Jim’s Gym” or “Vantage Fitness“? “Cincinnati Frozen Yogurt” or “fraîche”? “Joe’s Pizza” or “Pie-tanza” “Search.com” or “Google”?
  2. Use it – The more prominently you use your trademarks – brand names, logos and slogans – the stronger and more distinctive they become and the more your likely customers are to remember your brand and to use it to tell others about it.
  3. Distinguish It – Use ALL CAPS, bold or italics to emphasize your brand as often as you can.  Then the customer knows exactly what your brand is.
  4. Register it – Registration provide enhanced legal and practical protection and increases the dollar value of your trademark assets.
  5. Create Google Alerts – An easy and free way to monitor for others copying your brand or commenting on it.  If you find a possible infringement, contact an attorney. www.google.com/alerts
  6. Enforce it – When your trademark is violated, take action quickly. If you don’t care enough about your brand to fight for it, why should the customers care? Taking quick action generally leads to quicker, better, cheaper resolution of the problem.
  7. Think outside the trademark box – Are there sounds, shapes, colors, patterns, uniforms, or other ‘nontraditional’ trademarks being used to help make your brand stand apart?  If so, highlight and protect them.

© 2014 Erik M. Pelton & Associates, PLLC.

sofTMware® is a free tool provided by Erik M Pelton & Associates for tracking and monitoring the status of USPTO trademark applications and registrations. It was built from scratch and uses the electronic data published by the USPTO. The tool emails users daily reports notifying them of any changes in the statuses they are tracking. Office actions, responses, registrations, publication, extensions of time to oppose, notices of opposition, and more are all potential statuses included in the update. And the update contains an easy and quick link to jump directly to the USPTO records for each record which shows an update. The tool can be used to monitor a single application or registration – or hundreds of them. It can be used with your own records, or those owned by others. I often use it to track trademark applications that look interesting.

Using a cloud-based secure website and password protected accounts at https://www.softmware.com, the tool allows users to:

  • Follow all of your U.S. trademark applications and registrations in one place
  • Create custom categories to organize your applications and registrations
  • View all recent status updates
  • Link directly to multiple USPTO pages for each record (TARR, TDR, TTAB, Assignments)
  • View logo images
  • Sort records
  • Import multiple application serial numbers at once
  • Receive daily reports about status changes by email

For example, here is the beginning of an email update (the records here represent nothing other than that I found them interesting):

2012-12-18 SOFTMWARE email p1_001

sofTMware® is available for free at www.software.com.  Let me know what you think of it!