I have recently updated the site for®.
 Using a cloud-based secure website, sofTMware allows users, law firms, and businesses to:
  • Receive daily email reports featuring any USPTO status changes to monitored records
  • Monitor a group of U.S. trademark applications and registrations in one place
  • Create custom categories to organize the monitored applications and registrations
  • Link directly to multiple USPTO pages for each record (TSDR, TTAB, Assignments)
  • Import multiple application serial numbers at once

Give it a try – you can monitor your owne applications, ones that you find interesting, or ones from competitors.

Expert Tip: you can create separate accounts for different types of monitoring (yours, competitors, etc) and then each type will have its own daily email update report.

New York City coffee shops- a photo trademark journal

Posted by ipelton on: March 21st, 2017

This comes as no surprise, but on a recent trip to New York, I couldn’t help but notice that there are a plethora of coffee shops in each neighborhood. And not just Starbucks, Dunkin’ Donuts and other chains. There are tons of independent places, many with creative names.

Here are some of the best ones I found:

Some related NYC trademark photo journal posts:

I speak with business owners all the time who are in the midst of searching for a new name for their new product or service or business. It always seems so difficult to be creative and find a name that is a “home run” – unique and catchy and in some way related to (suggestive of) the product or service to be sold. I understand that developing a great name is a challenge. But trust me it is worth it! And even though there may be more brand names in use today than ever before (in fact, this seems like it must be true), there are plenty of great brand names being launched every single day.

So don’t despair. Don’t settle for an average or bland name. Search for inspiration. Brainstorm.

Why go through all the trouble of finding a great name? A creative and unique name is more memorable and more easily protected and enforced, so it forms a much stronger foundation upon which to build the brand and the business.

While it certainly not easy to strike gold when trying to name a brand or product, it is not impossible to find a creative name.  In fact, every day the USPTO records are filled with new filings for creative brand names. For example, on just a single day recently, many creative names were filed with the USPTO in trademark applications. Of course, I can’t guarantee they are all unique in their industry or going to get approved for registration. On February 6, 2017, the following were filed (click marks for USPTO records):

  • Mark Image– Fishing reels; Fishing rods; Fishing tackle
  • Mark Image– Bottled water; sports drinks; flavored bottled water; energy drinks
  • LUSCIOUS LEGS –  Indoor tanning products, namely, non-medicated skin tan darkening lotions and skin moisturizer
  • Mark Image– beer
  • Mark Image– Hunting accessories, namely, big game field dressing kits that include disposable gloves, sanitizing wipes, disposable towels, and tape for tag attachment
  • I SELL SEASHELLS BY THE SEASHORE – clothing including swimwear
  • PUMP ME UP – hair car products, namely powder to add volume and texture to hair
  • Nuclear Option IPA – beer
  • EMOTIONAL JUDO – Downloadable e-books in the fields of personal and self awareness and communication
  • PAW & ORDER DOG TRAINING – dog training
  • WE LAY A GOOD FOUNDATION – cosmetics
  • SNACK ON TRACK – snack foods
  • HATH NO FURY – wine
  • BatteryBoot –  Lithium battery for a stand alone voice control information device
  • CAT DIGGITY DOG SALON – dog grooming services
  • CANCER UNWRAPPED – Providing recognition and incentives by the way of awards and contests to demonstrate excellence in the field of creative writing

Great names aren’t easy. But they are worthwhile!

There many fun team names in the field for the 2017 NCAA Men’s Basketball tournament. Below are my favorites, with links (click images or marks) to their USPTO trademark records.

To me, the most interesting team names are the ones that are unique and quirky. Names like Eagles (North Carolina Central), Widlcats (Kansas State, Villanova), Tigers (Princeton), aren’t nearly as exciting.

Names that are used by more than one school in the tournament were automatically disqualified (Gaels, Gamecocks, Wildcats, and more).

Also note that this list is entirely subjective!

Note that a few have not properly protected their trademarks, which is shocking given the amount of money involved in televising tournament, the apparel and other promotional merchandise sold by every team, and that these are institutions of higher education. 


Wake Forest Demon Deacons – the history of the Demon Deacon

New Orleans Privateers (unregistered) – a ‘privateer’ is an armed ship owned and officered by private individuals holding a government commission and authorized for use in war, especially in the capture of enemy merchant shipping.

Minnesota Golden Gophers – from Wikipedia: The University Mascot is derived from a nickname for the state of Minnesota, “The Gopher State.” The original design was based on the thirteen-lined ground squirrel.

Iowa State Cyclones – the nick name dates back to the 1890’s

Purdue Boilermakers  – very unique and distinctive

Vermont Catamounts – a catamount is a large wild cat.

South Dakota State Jackrabbits – on the one hand they are rabbits, on the other hand they sound vicious

  • Logo

Dayton Flyers – an homage to the Wright brothers, who are from Dayton.

  • Logo

Wichita State Shockers – a reference to harvesting wheat

  • Logo

Northern Kentucky Norse (no registration) – short for Norsemen

  • Logo

Kent State Golden Flashes – unique, even if it doesn’t have a history behind it

  • Logo


Here are some of the overall NCAA trademarks related to basketball (click for USPTO information):

Related posts:

Even libraries can have powerful logos and memorable slogans

Posted by ipelton on: March 15th, 2017

On visits to St. Louis and New York City recently, I came across two great library logos. And a great library slogan.


Image result for ny public library logo                         Image result for st louis library logo


The New York Public Library. Its logo is beautiful, simple, clean and powerful. The logo represents history of the brand (two large iconic lion statues man the outside of the central library) but it does not feel old. Is your logo communicating a message to your customers?

Here is a New York Times article about the library logo:

The St. Louis Public Library’s logo is great because it combines a book with pages turning and the arch for which St. Louis is famous. It is also clean and simple. There is no mistaking that it represents St. Louis and books.

The slogan ST LOUIS’ ORIGINAL SEARCH ENGINE is also wonderful. It reminds younger generations that everything you need to look up (or could look up at one time) is in that great library. And that you can explore and find many amazing things in those pages inside the library!