iPelton
Blog
Selecting and Protecting your Brand
Why are trademarks such valuable assets to businesses? What types of trademarks are effective? How are trademarks protected and registered? How do domain names affect...
Read More >>>Monthly Archives: November 2011
Update: Newsmaking "Occupy Wall St." trademark effort is abandoned
Over the last few week, the Maresca’s of Long Island...
Read More >>>Anatomy of DMCA Safe Harbor designation of agent with Copyright Office (bloggers take note...
The Digital Millennium Copyright Act protects webmasters and website owners...
Read More >>>My favorite logos
In no particular order, here are my favorite logos in use today, along with a brief note about each. Upon reviewing them I notice how many of them are extremely simple. Yet they convey powerful...
Read More >>>Recent trademark registrations XXVIII
Here is another sampling of recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks which...
Read More >>>Rash of trademark applications related to "Occupy Wall Street"
As protests for “Occupy Wall Street” continue to take root...
Read More >>>TTAB Roundtable Summary
Earlier this week, the Trademark Trial and Appeal Board held a stakeholder roundtable at the USPTO campus in Alexandria, Virginia. This was the first roundtable conducted by...
Read More >>>Power of brands: Average 3 yr old familiar with 100+ brands
National Public Radio recently aired a great feature with Martin Lindstrom. Lindstrom is the author of...
Read More >>>Happy trademarks
Recently I was thinking about how some brands really make people happy. And what an idea emotion for a brand to trigger — if buying or using something makes think about being happy, we are...
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