
Selecting and Protecting your Brand
Why are trademarks such valuable assets to businesses? What types of trademarks are effective? How are trademarks protected and registered? How do domain names affect...
Read More >>>Why are trademarks such valuable assets to businesses? What types of trademarks are effective? How are trademarks protected and registered? How do domain names affect...
Read More >>>Over the last few week, the Maresca’s of Long Island...
Read More >>>The Digital Millennium Copyright Act protects webmasters and website owners...
Read More >>>In no particular order, here are my favorite logos in use today, along with a brief note about each. Upon reviewing them I notice how many of them are extremely simple. Yet they convey powerful...
Read More >>>Here is another sampling of recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks which...
Read More >>>As protests for “Occupy Wall Street” continue to take root...
Read More >>>Earlier this week, the Trademark Trial and Appeal Board held a stakeholder roundtable at the USPTO campus in Alexandria, Virginia. This was the first roundtable conducted by...
Read More >>>National Public Radio recently aired a great feature with Martin Lindstrom. Lindstrom is the author of...
Read More >>>Recently I was thinking about how some brands really make people happy. And what an idea emotion for a brand to trigger — if buying or using something makes think about being happy, we are...
Read More >>>