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Monthly Archives: August 2018

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Posted on August 15, 2018 by Erik

Peltonism: a unique brand name is more important than ever

It is more challenging today than ever to come up with a unique brand name....

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Posted on August 14, 2018 by Erik

introducing: Peltonisms

I am pleased to announced a new page on erikpelton.com featuring all my “Peltonisms™” – succinct (mostly) quotes featuring key trademark tips. For...

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Posted on August 13, 2018 by Erik

Welcome to Tricks of the Trade(mark) podcast

On Erik’s podcast, he discusses tips and tools for trademark owners as well as branding...

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Posted on August 10, 2018 by Erik

Trademark scams offers continue to bombard mailboxes

Trademark scams are not slowing down. Although the USPTO continues to warn applicants and registrants,...

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Posted on August 9, 2018 by Erik

Trademark practice tip: when likelihood of confusion Office Action received from USPTO

What should one do (as an attorney or as an...

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Posted on August 8, 2018 by Erik

The path to trademark registration is a long and winding road

The road is long and winding as there are many...

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Posted on August 6, 2018 by Erik

sofTMware®

sofTMware® is a free secure cloud-based tool for tracking USPTO trademark records.

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Posted on August 2, 2018 by Erik

Where does your brand fit on the Sliding Scale of Trademark Protection?

Some brands (trademarks) are entitled to greater protection than others,...

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Posted on August 1, 2018 by Erik

Beware of scams

Have you been getting these scam letters demanding payment for your registration and what should you do about it?

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Posted on August 1, 2018 by Erik

Announcing the release of unique “Trademark Office Action Response Workbook”

The new “”Trademark Office Action Response Workbook” is a unique...

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Erik M. Pelton – licensed in NJ & DC
Olivia M. Muller – licensed in CO
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