Posted on August 12, 2019 by Erik

Celebrating 20 years of making trademarks bloom – and planting seeds for the future ...

Even after 20 years, we continue to lay the groundwork...

Posted on August 9, 2019 by Erik

Anatomy of a trademark portfolio

A single trademark has great value to a business and brand. A protected trademark has even more value. A portfolio of protected trademarks has even...

Posted on August 8, 2019 by Erik

The Brand Strength Grid for trademarks

Erik Pelton discusses the characteristics of strong trademarks and weak trademarks, and USPTO registration. For more details on the Brand Strength Grid, see.

Posted on August 7, 2019 by Erik

You don’t need any of these things to protect your trademark

Are you wasting your precious resources when trademarking your brands...

Posted on August 2, 2019 by Erik

How to stay up to date with trademark developments at the USPTO

There has been a lot going on at the USPTO...

Posted on August 1, 2019 by Erik

Three Keys to a Strong Brand

Strong and bold brand names are much more creative – and generally more protectable legally. Erik Pelton shares three steps to creating a strong and...