The USPTO trademark application process has many steps and possibilities, one such step is a...
Read More >>>Monthly Archives: November 2022
Think Like a USPTO Trademark Examiner Does
What does an examiner at the USPTO consider when they review a trademark application? And...
Read More >>>The Benefits of Trademark Monitoring
The following is an edited transcript of my video The Benefits of Trademark Monitoring. Trademark monitoring is a tremendous tool in the toolkit for...
Read More >>>The Golden Ratio of Trademark Protection
The following is an edited transcript of my video The Golden Ratio of Trademark Protection. We love sunflowers at Erik M Pelton &...
Read More >>>The Biggest Change to Trademark Applications in Many Years
Beginning in December 2022, the USPTO is implementing the most significant change to the trademark...
Read More >>>Protecting a Law Firm Brand
Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares...
Read More >>>Tips when Brainstorming New Business and Brand Names
The following is an edited transcript of my video Tips for Brainstorming New Business and...
Read More >>>5 Things Yoga Taught Me About Trademarks
What lessons from practicing yoga can be applied to trademarks? Erik shares some of his insights in this week’s Tricks of the Trade(mark)....
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