Trademark registration with the United States Patent and Trademark Office (USPTO) provides tremendous value and benefits to its owner:
- Use of the ® symbol wards off infringers and has USPTO legal protections
- Appearing in the USPTO online database, thus reducing the risk of competitors trying to adopt a similar name
- Creates a tangible asset for a business
- Establishes a basis for trademark rights in other countries and enhanced options for international protection
- May be recorded with US Customs and Border Patrol
- Ability to sue in US District Court
- Strengthens Cease and Desist letters to infringers
- Reduces the probability of being sued for infringement
- Conveys that your brand is legitimate and worthy of protection
Here’s how we stack up:
Founded by a Former USPTO Examiner: Our team has more than 35 years of experience
Patented Proprietary Software: Manages status and deadlines—so we can focus on our clients
5,000+ USPTO Registrations for Clients: Making trademarks bloom since 1999®
Laser Focus on Trademark Law: Experience is our trademark. Trademark is our experience.®
Personal Service: Direct access to our team — no receptionists or answering services
Resources for Entrepreneurs: 500+ free videos at erikpelton.tv • Best-selling book Building a Bold Brand
Trusted by Clients: 250+ five-star Google reviews • A+ Better Business Bureau rating
Flat Fee Structure: Covers the entire application process, start-to-finish
- basic search of the USPTO database
- drafting the application and reviewing with you
- managing all correspondence with the USPTO throughout the process (typically 10-15 months)
- filing any necessary responses or arguments with the USPTO (most applications, even those filed by experienced counsel, require follow up), and
- use of our proprietary, patented software for status, deadlines, and updates
Did You Know?
- Registration is even more valuable for small businesses, who do not have funds for litigation
- Working with an experienced trademark attorney improves the odds of success
- The application process takes more than a year on average
- You can begin the application process before making any sales
- The sooner you begin the application process the better


