The following is an edited transcript of my video The Value of a Great Slogan. Slogans are powerful tools that tell consumers about...
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The Bright Side of a Trademark Registration
Inspired by the 50th Anniversary of Pink Floyd’s album Dark Side of the Moon and...
Read More >>>5 Takeaways From the Chipotle / Sweetgreen Dispute
Erik follows up with 5 key takeaways from the recent trademark dispute between Chipotle and...
Read More >>>Filing Your Trademark Application Early: A Cautionary Tale
Erik shares a true story about the importance of early trademark protection, using a local...
Read More >>>Trademark protection for colors: T-Mobile Magenta
The following is an edited transcript of my video Color Trademarks Case Study: T-Mobile Magenta....
Read More >>>5 Free Ways to Strengthen Your Brand
Whether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5...
Read More >>>What Are the DuPont Factors in a trademark confusion analysis?
A seminal trademark case is In Re DuPont. Erik discusses...
Read More >>>Copyright Registration: Who, What, When, Where, and Why
The following is an edited transcript of my video “The 5 Ws of Copyright Registration”....
Read More >>>Celebrating Five Years of the Tricks of the Trade(mark)® Podcast
This week we are celebrating 5 years and more than...
Read More >>>How Do You Pronounce a Trademark?
While there is no correct way to pronounce a trademark according to USPTO guidelines, sound and possible pronunciations are important considerations to make...
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