Some may think that it is pretty straight forward to file a trademark application. You...
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Peltonism: an unregistered trademark is unprotected, unfulfilled, and undervalued
For more on Building a Bold Brand, see my recently...
Read More >>>What is a “disclaimer” in a trademark filing?
Watch this brief (under 3 minutes) video explain what a trademark ” disclaimer” is and...
Read More >>>Filing trademark applications: TEAS PLUS vs TEAS STANDARD forms
The following is an edited transcript of my video, TEAS...
Read More >>>All About Trademark Searches
There are several different types of searches one can conduct before filing a trademark application. Erik reveals some of these key search terms...
Read More >>>The spectrum of trademarks, from strongest to weakest
The following is an excerpt from my book, Building a Bold Brand. To learn more...
Read More >>>Do I need to use the ® registration symbol with my trademark? (video)
If Apple does not use the ® with their trademark...
Read More >>>Registration is the ultimate ‘level up’ in the game of trademark protection
Registration is the ultimate ‘level up’ in the game of...
Read More >>>A brand management checklist for time of crisis
As all businesses face some level of crisis right now due to COVID-19, Erik shares...
Read More >>>One of the Best Features of a Trademark Registration: It Never Sleeps
A trademark registration never sleeps as it works for the...
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