Each time I go to a legal conference or a...
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Questions to Ask Your Trademark Lawyer
There are several critical questions you should ask your trademark lawyer before hiring their services. In this podcast Erik shares some of these...
Read More >>>Letter of Protest to a trademark application – what is it?
A letter of protest for a trademark application is actually...
Read More >>>Peltonism: boring brands blend in before being forgotten
Boring brands don’t leave the same impact that bold ones do. For more Peltonisms®, see...
Read More >>>USPTO’s proposed trademark fee increases will impact all filers (video)
Erik details the latest fee proposal from the USPTO, and...
Read More >>>The 3 Most Common Trademark Application Mistakes
One of the key mistakes people make when filing for a trademark with the USPTO...
Read More >>>Can a brand have too many trademarks?
It’s really hard for me to think of a situation where a business would have too many trademarks. I’ve worked with many clients...
Read More >>>Bold Brand Building tools
The following is an excerpt from my book, Building a Bold Brand. To learn more about the book, visit www.buildingaboldbrand.com. Coming up with...
Read More >>>A guide to USPTO trademark acronyms
The following is a podcast transcript; you can listen to the Tricks of the Trade(mark) episode here. The world of trademarks is full...
Read More >>>What is a Letter of Protest for a Trademark Application
A letter of protest for a trademark application is actually a way for a 3rd...
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