To be prepared and properly protected, a trademark toolkit should...
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I received an Extension of Time to Oppose from the USPTO. Now what?
Erik discusses what happens when someone filed an “Extension of...
Read More >>>Protect your brand with “The Trademark Fortress”
A defense is only as strong as its weakest link. And the same rings true...
Read More >>>Trademark Registration is More Valuable Than Ever Before
In this episode, Erik shares his opinion why a trademark registration today is more valuable...
Read More >>>Erik Pelton to speak at 2020 ABA IPL Spring Meeting
At the 2020 ABA-IPL Section Annual Meeting in April (details below), I’ll be speaking with a...
Read More >>>I received a “Notice of Allowance” for my trademark application, now what? (vi...
In this brief (4 minute) video, former USPTO examiner Erik...
Read More >>>Bold Brands and Great Trademarks Are Everywhere
Erik shares some recent “bold brands” that he encountered, and talks bout what makes a...
Read More >>>What is the Supplemental Register of trademarks? (video)
Learn more about what the Supplemental Register is, when it applies to trademark application filings,...
Read More >>>Episode 100: A Day in the Life
In this special 100th episode of Tricks of the Trade(mark), Erik describes some of the various things that make up the typical day...
Read More >>>Does your counsel deliver fast food or home cooked meals?
Both will feed you, but there are a lot of differences between a home cooked...
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