Erik shares some recent “bold brands” that he encountered, and talks bout what makes a...
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What is the Supplemental Register of trademarks? (video)
Learn more about what the Supplemental Register is, when it applies to trademark application filings,...
Read More >>>Episode 100: A Day in the Life
In this special 100th episode of Tricks of the Trade(mark), Erik describes some of the various things that make up the typical day...
Read More >>>Does your counsel deliver fast food or home cooked meals?
Both will feed you, but there are a lot of differences between a home cooked...
Read More >>>Help spread the word about trademark scams
The scammers are still out there, and still prevalent. Help educate others by spreading the...
Read More >>>20 years of trademark learning, and more ….
What are your resources for learning new skills and gaining new insights? Even after more...
Read More >>>The Trademark Fortress – a defense is only as strong as its weakest link
A defense is only as strong as its weakest link....
Read More >>>Measuring the strength of your brand using The Bold Brand Scoresheet
Learn how to use the Bold Brand Scoresheet to measure...
Read More >>>The Trademark Fortress
A defense is only as strong as its weakest link. How does this apply to trademark protection? Erik describes the various components of...
Read More >>>Can You Have Too Many Trademarks?
Is it possible to have too many trademarks? What the brief (2 minutes) video for my thoughts.
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