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Category Archives: Articles

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Posted on December 19, 2019 by Erik

Top Trademark Trends of 2019

Last year, I reported that 2018 was a quiet one for trademark news. But not so in 2019; between a Supreme Court trademark...

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Posted on December 2, 2019 by Erik

How I’ve been “Making Trademarks Bloom Since 1999®”

Twenty years ago this month in December of 1999, I...

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Posted on January 11, 2019 by Erik

One of the most valuable aspects of trademark protection: it can last forever

Trademarks are some of the most valuable assets of successful...

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Posted on December 30, 2018 by Erik

19 years of filing trademark applications!

My first trademark application was filed 19 years ago this week. There was no online...

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Posted on December 27, 2018 by Erik

Top Trademark Trends of 2018

Although trademark filings continued at record rates, 2018 may have been the quietest in recent memory for trademark related news. With no Supreme...

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Posted on November 19, 2018 by Erik

Here’s why of some the of the most important benefits of trademark registration go u...

It is a bit odd, but some of the best...

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Posted on November 1, 2018 by Erik

If trademarks were easy…

If trademarks were easy, the USPTO wouldn’t reject thousands applications each year. If trademarks were easy, I wouldn’t travel to several conferences a...

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Posted on October 25, 2018 by Erik

Three keys to creating a strong brand

To be strong, a brand ought to be creative, be properly used, and be registered with the USPTO. A creative brand name that...

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Posted on October 24, 2018 by Erik

5 common myths about trademark protection – and why they are wrong

Every week, I receive inquiries and calls featuring myths about...

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Posted on October 18, 2018 by Erik

The benefits of a bold brand name

A bold brand name or great trademark will not, by itself, create a successful business. And a bold brand name is not a...

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Erik M. Pelton – licensed in NJ & DC
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