The Winter Olympics in South Korea got underway over the weekend. The logo captured my attention…. what it is? According the the official website, “The emblem symbolises a world open to everyone. It combines the image of ice and snow, winter sports stars (athletes), and...

The “Huffington Post” is now officially “HuffPost” and sports a new logo. I’m not a fan of the re-design. The new logo is an abstract letter “H.” It is perhaps too abstract. Most people wouldn’t realize it is an H. While there is certainly a...

Uber last week unveiled a new logo and design package. The new logo fails for a variety of reasons: There was nothing wrong with the old logo. Perhaps just a splash of color added to it would have been nice, but an overhaul was unnecessary....

The Columbus Crew unveiled a new logo this month. It appears to have no reference to “Crew” or to soccer. As a result, I do not like it at all. There was nothing wrong the with their old logo. The “Crew” name is quite creative...