Posted on August 31, 2009 by Erik

Choosing a new trademark

When launching a new product or service, or re-branding an existing one, here are a few quick tips for coming up with a great trademark:...

Posted on August 26, 2009 by Erik

Strong vs Weak Trademarks

Some trademarks are entitled to greater protection than others. There are five basic types of marks, presented below in order from those with the most...

Posted on August 21, 2009 by Erik

Recent Trademark Registrations

Here is another sampling of some recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks...

Posted on August 19, 2009 by Erik

Name that trademark

Recently, the world of music lost guitar wizard Les Paul. A Les Paul® is a brand of guitar, and a registered trademark. Trademarks are anything that distinguish your goods or services from the competition. Les Paul’s...

Posted on August 13, 2009 by Erik

Love it or Leave it – Chevrolet VOLT trademark

Hype is building recently for the release of the new Chevy Volt car. The car...

Posted on August 6, 2009 by Erik

Quick Tips: Proper Trademark Usage

You business has a brand, or several of them. You may or may not have registered brand names, slogans, and logos. Regardles, following a few...

Posted on August 1, 2009 by Erik

EMP&A Recent Trademark Registrations

Here is another sampling of some recent registrations our clients have received from the USPTO,...

Posted on August 1, 2009 by Erik

EMP&A Recent Trademark Registrations

Here is another sampling of some recent registrations our clients have received from the USPTO, so readers can see real examples of brands and marks...