Protecting a trademark has some of the characteristics of running a marathon. Here’s why: You need to prepare in advance: Trademark: Pick a unique name, perform a clearance search. Running: exercise, train, eat properly in advance. Proper fundamentals are helpful: Trademark: a good name is...
Read MoreCan the owner of a unique and creative fantasy football team name prevent others from using the name team name in other leagues? Submit your “Blue Book” answer!
Read MoreNew scams targeting owners of trademark applications/and registration continue to proliferate. I’m still flabbergasted that the USPTO and the FTC are not actively doing more to go after these operations that clearly provide no real value. The newest operations are called: Trademark Owner’s Digest and...
Read MoreAmazon recently made headlines when, in an interview on 60 Minutes®, its founder Jeff Bezos unveiled a project whereby Amazon aims to make some deliveries via drone. However, when I watched the video it was clear to me that the media missed the biggest star...
Read MoreMore and more logos seem to be using the whitespace to tell part of the story; sometimes obvious, sometimes more subliminal. See below for examples. The greatest whitespace use – and possibly the best logo ever in my opinion – is the FedEx logo that...
Read More
